[Hiring] Senior Event Marketing Manager @Boulevard

Role Description

As the Senior Event Marketing Manager , you’ll own the planning, execution, and performance of Boulevard’s industry conference and tradeshow presence. This isn’t just an event logistics role — it’s an opportunity to treat events as a full-funnel marketing channel that builds brand awareness, creates memorable experiences, drives pipeline, and strengthens our presence in the self-care industry. You’ll bring both a sharp creative instinct for standout experiences and a data-driven mindset for measuring impact.

You’ll lead Boulevard’s participation in industry tradeshows, conferences, and sponsored events from planning through execution, follow-up, and performance reporting. This is a highly visible, relationship-driven role where you’ll build strong partnerships across internal teams and with event organizers, vendors, customers, prospects, and industry partners, while serving as a key ambassador for the Boulevard brand.

This is an individual contributor role - you will not directly manage a team, but will be expected to operate with high autonomy, sound judgment, and the ability to influence at all levels of the organization.

What You’ll Do

• Lead the planning and execution of Boulevard’s industry tradeshow and conference program, bringing our brand to life through thoughtful, creative, and polished event experiences.
• Treat events as a full-funnel marketing channel that drives brand awareness, engagement, pipeline, and customer connection.
• Build and manage the event calendar, prioritizing opportunities based on audience fit, business impact, and market presence.
• Manage event execution end to end, including sourcing, contracts, vendors, logistics, booth execution, staffing, and on-site operations.
• Partner closely with Sales, SDRs, Marketing, and Marketing Operations on event goals, campaigns, lead follow-up, attribution, reporting, and performance tracking to ensure events translate into measurable business impact.
• Collaborate with Sales and Lifecycle Marketing teams to develop pre- and post-event marketing campaigns that drive awareness, meetings, engagement, and conversion.
• Collaborate cross-functionally on event messaging, collateral, demos, attendee experience, and creative event activations.
• Build strong relationships with event organizers, vendors, partners, customers, and prospects while serving as a key face of Boulevard in the market.
• Travel regularly to support on-site execution and ensure a seamless, high-quality attendee experience.
• Manage event budgets and track performance insights that help improve future programs, processes, and results.

Qualifications

• 5–7 years of experience in B2B event or field marketing, ideally in SaaS, technology, and/or the self-care space.
• Proven success owning and executing tradeshows, conferences, and sponsored events end to end, from strategy and execution through post-event reporting.
• Demonstrated ability to drive measurable impact across pipeline, ROI, and account engagement.
• Strong project management, organizational, and communication skills, with the ability to manage multiple events, vendors, and stakeholder relationships across all levels internally and externally.
• Strong in-person presence and relationship-building skills, representing Boulevard confidently with customers, prospects, partners, and industry stakeholders.
• Deep understanding of event logistics, booth execution, and on-site operations, paired with a high bar for brand and attendee experience.
• Experience managing contract negotiation, budgets, vendors, and event operations efficiently.
• Comfortable working in CRM, marketing, and analytics tools such as Salesforce, Asana, Sigma, or similar.
• Creative and detail-oriented, with a calm, solutions-focused approach under pressure.
• Comfortable working in a remote, fast-paced environment and traveling frequently (up to ~30%).

Benefits

• Mission-driven company empowering small business owners in the self-care space.
• Opportunity to shape culture and impact business outcomes during a pivotal stage of growth.
• Highly collaborative, supportive People team invested in your growth and development.
• Competitive compensation, equity, and benefits.
• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity opportunities to grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.