[Hiring] Senior Engagement Strategist @Publicis Groupe Holdings B.V

Role Description

The Senior Engagement Strategist specializing in experience design or service design, develops omni-channel experiences for customers of our health and wellness clients. The ever-changing health and wellness industry requires new thinking when it comes to creating the experiences that engage consumers, patients, and physicians. Our Engagement Strategists work to create meaningful touchpoints and a connected experience for consumers. Your work motivates people to live healthier lives. The Senior Engagement Strategist seeks to understand the current landscape, service experience, and data surrounding our clients. He/She leverages research and data to develop compelling stories and multi-channel recommendations that lead to impactful customer experiences.

The Experience Design specialist works to deeply understand the health behaviors and emotions of customers. He/She crafts compelling experiences through channels, content, and services to make each moment between the brand and people it serves impactful. They are able to visualize and develop the total brand experience throughout each phase of the patient or physician journey.

This position requires deep knowledge of current and evolving digital platforms and an understanding and strong partnership or experience with data-driven solutions and analytics. The Senior Engagement Strategist, specializing in customer experience serves as the subject matter expert on customer engagement strategies, channel recommendations, content strategy, health trends, service design, personalization in health, and targeting to build meaningful wellness interactions for brands.

Be part of a forward-thinking experience strategy team, leading the go-to-market strategy for several brands. Healthcare/Pharma experience is extremely helpful as is a background in strategy/brand planning. Strong presentation skills (writing and presenting) and highly collaborative. The ability to explain complex concepts is desired.

Responsibilities

• Craft omnichannel experiences for patients and physicians to understand channel behaviors and content needs from discovery, to consideration, to use and advocacy.
• Uncover and audit the current marketing and service experiences of our client’s products to identify learnings and opportunities for optimization.
• Demonstrate a strong understanding of our client’s customer and their needs and behaviors.
• Demonstrate solid understanding of current strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs.
• Lead the development of insight-driven engagement strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience).
• Provide thought leadership around customer experience and engagement strategy in a collaborative, cross-functional environment.
• Serve as the subject matter expert on engagement and digital trends.
• Develop best practices in content strategy, experience design, and CRM/cross-channel program design.
• Integrate experience strategy with the brand/creative strategy to ensure consistency and optimized engagement.
• Demonstrate the ability to process and understand our client’s category, competitive set and their brand and business goals/objectives.
• Build services that support adherence and positive behavior change.
• Develop powerful presentations to communicate strategies and recommendations to internal and external teams and clients.
• Partner with agency teams to ensure successful project development and handoff.
• Develop 360 campaign briefs that outline how new initiatives and content will be experienced across multiple channels.
• Develop project briefs that provide creative teams with the appropriate fuel to produce innovative solutions (on and offline) that enhance the customer experience.
• Review creative to ensure that project meets strategic objectives.
• Develop meaningful metrics and recommendations for continued improvement.

Qualifications

• BA/BS Degree (a graduate degree in relevant area is a plus).
• Additional experience or training in Experience or Behavior Design (e.g. BJ Fogg Institute).
• 2-3 years engagement strategy, digital consulting, media and/or planning experience OR completion of a Masters Program with business/marketing focus.
• Strategic/big picture thinker. Ability to problem-solve and work within a team environment.
• Exceptional writing, communication, and presentation skills.
• Proven ability to successfully work with and guide senior-level clients and internal Agency teams.
• Strong working knowledge of digital marketing tactics, including web development, email, social media, and mobile.
• Strong familiarity and understanding of emerging digital trends and technologies.
• Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketing.

Benefits

• Medical coverage.
• Dental and vision coverage.
• Disability benefits.
• 401K plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.