[Hiring] Senior Director, Retention Product Marketing @DIRECTV

Role Description

The DIRECTV Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Sr. Director, Product Marketing. This key leadership role will be responsible for creating and implementing actionable strategies to profitably retain the DIRECTV customer base.

• Leverage sound financial thinking and knowledge of our dynamic competitive ecosystem to inform day-to-day decisions.
• Work cross-functionally to prioritize and deploy new strategies to deliver company-wide churn targets.
• Lead the team responsible for delivering short-term churn and cash flow targets across each product in DIRECTV's video portfolio.
• Ensure that DIRECTV is well-positioned to preserve its existing base in future years.

Here’s what you’ll do:

• Lead and manage a team of product marketing & strategy professionals, providing strategic guidance and mentorship.
• Own one of the most important KPIs at the company – voluntary churn.
• Leverage strong financial analysis and modeling skills to develop and prioritize potential investments to hit the voluntary churn target.
• Effectively communicate investment opportunities to key stakeholders, including C-suite leadership, to achieve alignment and approval on new strategies.
• Design testing schema, execute and manage tests, and readout on results – leveraging A/B testing to optimize our retention budget.
• Build and/or inform business cases on new capital projects that have a positive impact on churn.
• Identify key short and long-term strategic initiatives to improve business performance and competitive positioning.
• Work with execution teams (Operations, IT, Engineering) to ensure strategies are implemented effectively.
• Collaborate and build strong teamwork and communications with cross-functional stakeholders including Customer Care, Analytics, Marketing, Product, and Finance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred; MBA a plus.
• 7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Excellent analytical skills with the ability to translate data into actionable marketing insights.
• Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
• Experience in managing and mentoring high-performing marketing teams.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Strong strategic thinking and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Industry-specific knowledge relevant to the company’s products or services is highly desirable.

Requirements

• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
• This role requires approximately 10% travel.
• This is a remote position that can be located anywhere in the United States, with the exception of Alaska.

Benefits

• DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
• Salary ranges are determined by role, level, and location.
• Base Salary range: $162,593 - $295,113.
• Salary ranges reflect base salary only and do not include bonus or benefits.