[Hiring] Senior Director, Programmatic @Wpromote

Role Description

We are looking for a Senior Director, Programmatic to oversee day-to-day operations and manage the programmatic buying division of multiple B2B clients! Reporting into the SVP, B2B, you’ll help define the vision, structure, and best practices for a growing B2B programmatic group as new clients and business needs expand.

• Install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys.
• Contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation.
• Pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts.
• Internal and external Programmatic education on Capabilities and New Ad Tech Tools.
• Own the business relationship with clients, agency, and team, ensuring successful delivery of programmatic campaigns.
• Foster strong relationships with digital agency counterparts, clients, and external partners.
• Be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization, and inventory and audience strategy.

Qualifications

• 8+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
• Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.
• Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue).
• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.
• Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights.
• Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs.
• Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends.

Requirements

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
• Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions.
• Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence.
• Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
• Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions.
• Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes.
• Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs.
• Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers.
• Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts.
• Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions.
• Representing the agency externally at B2B-focused industry events, conferences, and with tech partners.

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!