[Hiring] Senior Director of Media Planning @Marketbridge

Role Description

Marketbridge is seeking a Director, Media Planning to lead the development of integrated, performance-driven media strategies for complex B2B clients. This role sits within our broader Media practice and leads a team of media planners and buyers on our Advanced Media and Partnerships team. The team plans across channels including:

• Programmatic media
• Direct publisher buys
• Out-of-home (OOH)
• Connected TV (CTV)
• Broadcast
• Experiential
• Emerging platforms

In this role, you will translate client business and marketing objectives into thoughtful, actionable media plans, bringing together:

• Audience strategy
• Channel mix
• Investment planning
• Measurement
• Performance insights

You will work closely with colleagues across Media, Demand Strategy, Creative, Analytics, Client Success, and Project Management to ensure media plans are strategically sound, executed effectively, and continuously optimized.

Responsibilities

• Lead the development of integrated media strategies and plans for complex B2B clients.
• Develop cross-channel media plans spanning various platforms.
• Define the role of each channel throughout the buyer journey.
• Lead, coach, and develop a team of media planners and buyers.
• Partner with activation specialists for effective execution and optimization.
• Use performance data and insights to recommend strategic optimizations.
• Partner closely with various disciplines to develop cohesive brand-to-demand programs.
• Build and improve planning frameworks, tools, standards, and processes.
• Evaluate emerging channels and technologies for client opportunities.
• Build strong relationships with media partners and vendors.
• Lead vendor evaluations and negotiations for pricing and placements.
• Present media strategies and performance insights to senior client stakeholders.

Qualifications

• Eight or more years of experience in media strategy, planning, or integrated media.
• Strong experience developing B2B media strategies for complex clients.
• Deep knowledge of digital and offline media planning.
• Experience leading, coaching, or mentoring media professionals.
• Strong analytical skills for interpreting media performance.
• Experience partnering with channel specialists and activation teams.
• Strong client-facing experience, including presenting to senior stakeholders.
• Experience developing partner relationships and negotiating with media vendors.
• Excellent presentation, communication, and storytelling skills.
• Familiarity with media planning and audience platforms is a plus.

Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
• Comprehensive medical benefits and free premium access to the Calm app.
• 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage.
• A professional development fund ($500) and continuous learning programs.
• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts.