[Hiring] Senior Director of Marketing @Arkose Labs

Role Description

Arkose Labs is seeking a Senior Director of Marketing with a singular focus: pipeline generation and conversion. This role is the engine room of Arkose Labs’ go-to-market motion. You will own the demand generation function end to end, building and optimizing the programs, systems, and processes that create pipeline, accelerate deals, and convert opportunities to revenue.

This is a hands-on, execution-heavy leadership role for someone who lives in the data, obsesses over conversion rates at every funnel stage, and views AI-powered tools as force multipliers for a lean, high-performing team. You must bring strong domain credibility in cybersecurity, fraud prevention, or digital trust to build campaigns that resonate with technical buyers and security leaders.

Key Responsibilities

• Demand Generation and Pipeline Ownership (Primary Focus - 60%)
  • Own the pipeline number. Directly accountable for marketing-sourced pipeline creation, progression, velocity, and conversion to closed-won revenue against quarterly and annual targets.
  • Build, execute, and continuously optimize a full-funnel demand generation engine spanning inbound, outbound, ABM, paid media, content syndication, email nurture, and partner-driven programs.
  • Design and operate a metrics-driven ABM strategy targeting enterprise accounts across Arkose Labs’ core verticals: financial services, gaming, social media, technology platforms, retail, travel, and telecom.
  • Own the marketing-to-sales handoff process, including MQL/SQL definitions, SLA frameworks, lead scoring models, and shared funnel accountability with Sales.
  • Analyze pipeline data daily and weekly to identify conversion bottlenecks, underperforming programs, and acceleration opportunities. Act on insights with urgency.
  • Develop and execute integrated GTM programs with IaaS partners (AWS, Azure, GCP) and strategic alliances focused on pipeline contribution.
  • Architect and maintain a full-funnel attribution model that clearly connects every marketing dollar to pipeline and revenue outcomes.
  • Own campaign ROI measurement end to end, from budget allocation and program design through post-campaign analysis.
• Marketing Technology Stack Ownership
  • Own and operate the full marketing technology stack: MAP (Marketo), CRM and marketing leads/campaigns (Salesforce), lead-to-account matching and routing (LeanData), ABM and intent platforms (Demandbase, Bombora), data enrichment (Clay), and analytics/revenue attribution (HockeyStack).
  • Accountable for integration quality, data hygiene, and stack ROI.
• AI-Powered Demand Generation (20%)
  • Deploy and manage AI-powered tools across the demand generation stack.
  • Use AI and machine learning to improve audience segmentation, campaign targeting, bid optimization, and real-time campaign adjustments.
  • Implement AI-assisted content workflows to scale personalized nurture sequences, SEO content, and ABM creative.
  • Evaluate emerging AI tools and bring a clear investment vs. experimentation framework.
• Team Leadership and Cross-Functional Alignment (20%)
  • Lead and develop a team spanning demand generation, content, global events, and customer marketing.
  • Partner closely with Sales leadership on pipeline reviews, campaign alignment, account targeting, and win/loss analysis.
  • Collaborate with product marketing to ensure messaging, competitive positioning, and launch programs drive pipeline.
  • Build a culture of accountability, experimentation, and velocity.
  • Report on pipeline metrics to executive leadership on a weekly and monthly cadence.

Qualifications

• Demonstrated experience marketing cybersecurity, fraud prevention, bot management, digital identity, account security, or trust and safety solutions to enterprise buyers.
• Fluency in the personas and buying processes of CISOs, VP/Director of Fraud, trust and safety leaders, and IT security decision-makers.
• Ability to translate technical security concepts into compelling demand generation campaigns.
• Understanding of the competitive landscape in bot management, fraud deterrence, and emerging AI security categories.
• 8+ years of B2B marketing experience with at least 3-5 years leading demand generation at high-growth enterprise technology or cybersecurity companies.
• Proven, quantifiable track record of owning pipeline targets and delivering marketing-sourced and marketing-influenced revenue.
• Deep hands-on expertise with ABM platforms, intent-data tools, marketing automation, CRM, and full-funnel attribution.
• Demonstrated fluency deploying AI-powered marketing tools with measurable pipeline impact.
• Strong analytical skills with the ability to build dashboards, interpret pipeline data, and translate insights into campaign action.

Requirements

• Hands-on leader who operates with urgency and is comfortable building programs, not just managing them.
• Known for elevating team performance and developing talent in place.
• Strong communicator who can translate pipeline data into clear narratives for executive leadership.
• Skilled at coordinating with Sales at all levels to ensure shared pipeline mentality.
• Bachelor’s degree required; MBA or equivalent experience preferred.

Benefits

• Competitive salary + Equity
• 401k plan
• Robust benefits package - 85% medical, dental, vision coverage for employees and 75% for dependents
• Flexible PTO
• Life insurance coverage
• Short and Long Term Disability Insurance paid by the company
• Generous nationwide parental leave policy
• Amazing discounts program
• Wellbeing package including mental health and gym discounts
• Flexible working hours to support personal well-being and mental health
• Employee Assistance Program