[Hiring] Senior Director of Digital Marketing @Upstream USA

Role Description

Upstream USA is seeking a strategic, data-driven Sr. Director of Digital Marketing to lead the growth and evolution of Free BC, our direct-to-consumer (D2C) digital platform. Reporting to the Head of Digital Product, this leader will serve as the marketing strategist for Free BC, translating organizational priorities into high-impact marketing strategies that drive awareness, engagement, and access to care.

• Lead the evolution of Free BC from a test-and-learn initiative to a scalable national program.
• Develop integrated marketing strategies that effectively reach and engage individuals seeking contraceptive care—particularly historically underserved and vulnerable populations.
• Oversee external agency partners and optimize multi-channel digital marketing campaigns.
• Establish performance metrics and use data-driven insights to continuously improve marketing effectiveness and return on investment.
• Shape Upstream's long-term digital marketing capabilities.
• Define the future marketing operating model and build scalable processes.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Public Health, or a related field required; Master's degree preferred.
• 8-10+ years of progressive marketing leadership experience, including significant experience leading direct-to-consumer (D2C) digital marketing initiatives.
• Demonstrated success building and scaling consumer-facing digital products or services from early-stage growth through broader market adoption, with measurable business outcomes.
• Experience in healthcare, digital health, health technology, consumer technology, start-up organizations, and mission-driven organizations strongly preferred.
• Proven expertise developing integrated marketing strategies across various channels.
• Strong experience managing external agencies, vendors, and strategic partners.
• Deep understanding of digital marketing analytics and customer acquisition.
• Exceptional written, verbal, and presentation skills.
• Demonstrated ability to lead cross-functional initiatives.

Requirements

• Strategic thinker who anticipates future opportunities.
• Growth mindset using experimentation and data for improvement.
• Innovative and resourceful in engaging underserved communities.
• Collaborative leader building strong relationships across departments.
• Data-driven decision maker using performance data to inform strategy.
• Mission-driven, passionate about advancing reproductive health equity.
• Inclusive leader demonstrating cultural humility.
• Scrappy and innovative, thriving in fast-paced environments.

Benefits

• Comprehensive benefit package including medical, dental, vision, life insurance, long and short term disability.
• 401K with a match.
• Generous vacation, personal, sick, and holiday time off.
• Parental leave and professional development opportunities.
• Fitness and cell phone allowance for full-time employees and part-time employees working a minimum of 24 hours per week.

Travel Requirements

• This role will require up to 15-20% business travel.
• All Upstreamers can expect a minimum of 8 days of business travel per year.