[Hiring] Senior Director, Marketing @Allied Benefit Systems

Role Description

The Senior Director, Marketing serves as the strategic and operational leader responsible for building and executing Allied's integrated marketing engine. This role owns the full spectrum of marketing disciplines that drive brand equity, market visibility, and pipeline growth. The Senior Director will translate Allied's business strategy and value proposition into marketing programs that resonate with brokers, employers, and key influencers across the mid-market and self-funded employer segments. This leader will build scalable, insight-driven marketing infrastructure while serving as a key cross-functional partner to Sales, Client Management, Product, and Operations. The role requires a balance of strategic vision and executional rigor, with a proven ability to build programs from the ground up, lead and develop high-performing teams, and drive measurable business outcomes.

Essential Functions

• Define and own Allied's brand strategy, visual identity, messaging architecture, and market positioning.
• Monitor competitive positioning, market trends, and broker/employer perception.
• Own the national field and event marketing strategy, including industry conferences and client events.
• Oversee the events function and direct reports responsible for execution.
• Define and execute a comprehensive content strategy that positions Allied as a trusted authority.
• Define and execute Allied's content distribution strategy across paid and organic channels.
• Lead paid digital marketing with an emphasis on LinkedIn.
• Build and manage Allied's email marketing program.
• Oversee organic content distribution and discoverability across digital channels.
• Define the lifecycle marketing strategy and build foundational infrastructure.
• Define and own Allied's marketing technology stack and operations infrastructure.
• Develop and maintain executive-level dashboards and reporting cadences.
• Serve as a strategic partner to Sales, Client Management, Product, and Operations.
• Lead, coach, motivate, and develop a high-performing marketing team.
• Other duties as assigned.

Qualifications

• Bachelor’s degree or equivalent work experience required.
• At least 10 years of progressive marketing experience.
• At least 5 years at a Director level with successfully demonstrated leadership competencies.
• Proven experience owning and executing integrated marketing programs.
• Experience in healthcare, TPA, health plan, or benefits administration strongly preferred.
• Demonstrated ability to develop and execute B2B marketing strategies.
• Experience leading field marketing and event programs at scale.
• Strong content strategy and thought leadership background.
• Experience building and managing lifecycle marketing programs.
• Proven ability to build and manage marketing technology infrastructure.
• Experience developing and managing multi-million-dollar marketing budgets.
• Exceptional communication, storytelling, and executive presence.
• Demonstrated success leading, developing, and scaling cross-functional marketing teams.
• Experience working cross-functionally with Sales, Account Management, Product, and Operations.
• Strong analytical mindset with experience leveraging data and performance metrics.

Requirements

• Accountability
• Business Acumen
• Communication
• Enterprise Influence
• Leading Change
• Results Leadership
• Strategic Thinking
• Talent & Culture Leadership

Physical Demands

This is a standard desk role requiring extended periods of sitting and computer work.

Work Environment

Remote. Role includes travel requirements for events, conferences, and client-facing activations.

Benefits

• Medical, Dental, Vision, Life and Disability Insurance
• Generous Paid Time Off
• Tuition Reimbursement
• EAP
• Technology Stipend