[Hiring] Senior Director, Lifecycle and Email @Tinuiti

Role Description

As the Senior Director, Lifecycle Marketing, you will own the strategic vision and business outcomes for Tinuiti’s CRM and Retention offering. You will be the primary stakeholder for our most complex lifecycle engagements, ensuring that email, SMS, and loyalty programs are seamlessly integrated into the broader media mix to eliminate waste and drive LTV.

• Own the vision for how clients capture, nurture, and monetize their customer databases through advanced segmentation and automation strategy.
• Identify new opportunities for lifecycle to shape retention strategy across the full customer journey and activate CRM intelligence beyond owned channels.
• Lead a specialized department of lifecycle experts, translating deep CRM, ESP, and first-party data expertise into world-class retention roadmaps.

• Client Centric
  • Lead the vision for our most complex enterprise clients, moving them beyond automation into sophisticated, data-driven personalization and predictive lifecycle journeys.
  • Act as the primary subject matter expert during high-level business reviews, identifying untapped revenue within a client's existing database.
  • Build and maintain "sticky" client relationships through proactive communication and a deep understanding of their unique business priorities.
• Product Led
  • Partner with the Product team to bridge the gap between client CRM needs and our proprietary tech; sponsor improvements that drive "Hate Waste" efficiency.
  • Champion the use of AI for dynamic content, predictive churn modeling, and streamlining internal campaign operations.
  • Maintain executive-level relationships with major ESP/CDP partners to ensure Tinuiti stays at the forefront of AI and other beta features.
  • Evangelize and drive the use of Bliss Point to measure the incremental lift of lifecycle touchpoints within a multi-channel ecosystem.
  • Conduct ongoing comprehensive assessments of Tinuiti’s current lifecycle capabilities across strategy, platforms, data architecture, and operating model.
  • Partner with executive leadership to re-architect Tinuiti’s lifecycle go-to-market strategy.
  • Develop scalable lifecycle service frameworks that connect CRM intelligence with paid media activation.
• Data & Measurement Driven
  • Convert complex deliverability metrics and cohort analyses into clear narratives.
  • Oversee high-severity deliverability escalations and global privacy compliance (CCPA/GDPR).
  • Institutionalize a department-wide culture of hypothesis-driven testing, focusing on incrementality and predictive modeling.
  • Bring hands-on fluency in CRM and ESP architecture, including building and deploying complex, KPI-based audiences.
• The Tinuiti Way
  • Be the Lifecycle liaison to other Tinuiti channels; drive connection points including how CRM data can be used for sophisticated "Lookalike" modeling.
  • Codify the Tinuiti "Gold Standard" for lifecycle strategy, ensuring consistent excellence in QA, strategy, and reporting.
• Owner Mindset
  • Lead the Lifecycle portion of new business pitches, crafting compelling narratives that win prospective clients.
  • Be the primary owner of revenue growth for the Lifecycle channel via new business, existing client growth & retention.
  • Cultivate a high-performance culture, responsible for the career mapping and professional growth of a diverse team of lifecycle experts.

Qualifications

• 12+ years of dedicated experience in Email, CRM, or Lifecycle Marketing, specifically leading enterprise-level retention programs.
• Deep fluency in the "Retention Stack" (CDPs, ESPs, Loyalty Platforms) and experience with complex API integrations.
• Proven ability to explain the ROI of first-party data to a non-technical CMO or CFO.
• Experience managing a specialized service P&L, including staffing and margin management.

Requirements

• The annual base salary range for this role’s listed level is currently $148,000-$168,000 plus performance bonus of 15%.
• Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant.
• Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap).

Benefits

• Unlimited PTO: Flexibility to take the time you need, when you need it, plus 20 paid holidays.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks).
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.