Role Description
Ledger Bennett, Havas Mediaβs specialist B2B agency, is seeking a Senior Director of Global Paid Media to lead cross-channel media execution and investment strategy across our global client portfolio. This role blends strategic leadership with hands-on activation expertise.
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Directly lead activation for five key accounts.
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Oversee and support delivery across an additional ~15 accounts managed by the broader team.
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Partner closely with a European activation counterpart to ensure alignment across markets.
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Lead a distributed team of activation specialists across the US and Europe.
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Thrive in an entrepreneurial, high-autonomy environment.
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Enjoy building and improving processes.
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Balance strategic thinking with operational execution.
Qualifications
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10-12+ years of experience in digital media activation, performance marketing, or B2B media.
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Experience managing cross-channel media buying and activation programs.
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Proven leadership experience managing teams across multiple markets or locations.
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Experience managing multiple client accounts and complex campaign portfolios.
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Strong analytical and quantitative skills, with excellent attention to detail.
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Proficiency in Excel and data analysis tools.
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Working knowledge of Prisma, or similar media management platforms.
Requirements
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Oversee cross-channel activation across paid search, paid social, programmatic, DOOH and B2B media platforms.
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Ensure campaigns are executed to the highest standard across planning, buying, optimization, and measurement.
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Support investment strategy and negotiation with media platforms, publishers, and technology partners.
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Establish and refine activation workflows, best practices, and operational frameworks.
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Improve processes related to campaign stewardship, reporting, optimization cycles, and billing alignment.
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Ensure the activation team operates efficiently while maintaining high-quality delivery.
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Work closely with a European activation lead to ensure consistent standards and collaboration across markets.
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Align on global activation frameworks, delivery models, and operational processes.
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Manage and mentor a distributed team of activation specialists across the US and Europe.
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Oversee the work of supervisors, buyers, and activation specialists across the portfolio.
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Support career development through coaching, training, and structured performance development plans.
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Foster a culture of accountability, collaboration, and continuous learning.
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Present activation strategies, insights, and opportunities to internal teams and clients.
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Contribute to new business pitches and activation strategy development.
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Maintain strong relationships with key platform partners to identify new opportunities and innovations.
Benefits
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Permanent contract type.
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Commitment to equal opportunities and zero tolerance for discrimination.