[Hiring] Senior Director Digital Marketing @Cleveland Clinic

Role Description

Join the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. As a Senior Director of Digital Marketing, you will:

• Lead the development and execution of a comprehensive digital strategy that strengthens Cleveland Clinic’s brand presence.
• Drive patient and provider engagement, supporting growth across all digital touchpoints.
• Define strategic goals and priorities for Digital Marketing while overseeing content strategy, website management, social media, SEO and SEM, and marketing technology platforms.
• Translate performance insights across SEO, social, email, video, and analytics into coordinated action that fuels audience growth.
• Manage more than a billion annual website sessions.
• Oversee the digital marketing strategy for multiple functions within digital marketing, including social media, SEO, Email Marketing, Marketing Technology, and Web Development.
• Develop and implement strategies to drive online traffic to the company website.
• Collaborate with the Digital Marketing Leadership Team on planning and budgetary control of all digital marketing.
• Function as the liaison between agencies and internal clients for web-based initiatives and web analytics.
• Manage Digital team professionals and develop annual key performance indicators for team members.
• Mentor and provide growth and learning opportunities for staff.
• Responsible for defining and reporting OKRs for Digital strategies and tactics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 10 years of experience in digital marketing with five years in a senior leadership role, ideally within healthcare.
• Deep understanding of digital ecosystems including content strategy, UX, social media, SEO/SEM, and martech stacks.
• Proven experience managing digital transformation, CMS migrations, or multi-site web environments.
• Strong analytical mindset with experience in web analytics, KPIs, and marketing automation.
• Exceptional leadership, communication, and collaboration skills.
• Strong organizational skills with attention to detail and ability to manage multiple projects simultaneously.
• Ability to develop creative solutions.

Requirements

• Ability to architect and lead a sophisticated content ecosystem.
• Exceptional content marketing and digital audience growth expertise.
• Understanding how SEO, social media, email, video, and on-site content function as an integrated ecosystem.
• Familiarity with publishing and digital monetization models.

Benefits

• Endless support and appreciation.
• Opportunity to influence senior leadership and guide digital transformation.
• Shape the future of health care engagement within a global health system.

Physical Requirements

• Requires the ability to sit and be stationary for prolonged periods of time.
• Normal or corrected vision and manual dexterity sufficient to perform work on a personal computer.
• Requires the ability to walk to various locations throughout the Foundation and to function in a stressful environment.

Personal Protective Equipment

Follows Standard Precautions using personal protective equipment as required.