[Hiring] Senior Director - Digital Campaign Operations @Gray Media

Role Description

Gray Digital Media is seeking an experienced and strategic Senior Director, Digital Campaign Operations to lead and oversee our digital media execution teams across Programmatic, Paid Search, Paid Social, Streaming TV, and Managed Platform operations. This leadership role will focus on campaign execution strategy, media buying operations, vendor partnerships, operational efficiency, and performance optimization across Gray’s national digital footprint. The ideal candidate is a proven leader with deep expertise in digital advertising operations, media buying platforms, team development, and process improvement within a fast-paced media environment.

• Lead and oversee Gray Digital Media’s campaign operations teams across Programmatic, Paid Search, Paid Social, Streaming TV, and Managed Platform operations
• Develop scalable workflows, operational processes, and execution strategies to improve campaign performance, efficiency, and client results
• Establish operational standards, quality assurance procedures, and best practices across campaign fulfillment teams
• Partner with Sales, Operations, Product, and Leadership teams to align operational strategy with revenue growth initiatives
• Oversee media buying strategy and execution across DSPs, search, and social platforms, and manage digital products
• Monitor campaign pacing, optimization strategies, performance metrics, and operational KPIs to ensure campaign success
• Build and maintain strong relationships with media vendors, platform partners, and technology providers
• Evaluate and implement new operational tools, platform capabilities, and workflow improvements to enhance campaign execution and scalability
• Lead, mentor, and develop high-performing campaign operations and media execution teams
• Assist in training initiatives, operational documentation, and process improvements across departments
• Foster a collaborative, solutions-oriented environment focused on operational excellence and client success
• Provide leadership during high-volume campaign periods while maintaining execution quality and operational efficiency

Qualifications

• 5+ years of experience in digital media, campaign operations, programmatic buying, paid media, or advertising operations
• 3+ years of leadership experience managing digital media or campaign execution teams
• Strong expertise across Programmatic, Streaming TV/CTV, Paid Search, Paid Social, Display, Video, Audio, Native, and Omnichannel advertising
• Deep working knowledge of DSPs, media buying platforms, and digital advertising ecosystems
• Proven ability to build operational workflows, improve processes, and manage vendor relationships
• Strong analytical, organizational, communication, and leadership skills within a fast-paced environment
• Experience with campaign tracking, analytics, attribution, pixel implementation, and performance reporting preferred
• Ability to manage multiple priorities while driving operational excellence and team performance

Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO

Company Description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.