[Hiring] Senior Director, Content & Audience Growth @Toast

Role Description

Toast is seeking a Senior Director, Brand Content & Audience Growth to build and lead the restaurant industry's definitive owned media brand. You will own data storytelling & editorial production, social and creator, and audience development.

• Turn Toast's proprietary data across 170,000+ locations into stories, benchmarks, and IP.
• This role sits within Brand Marketing and directly impacts brand authority, pipeline, and long-term category leadership.
• This is a builder role that requires a growth mindset.
• Design, pilot experiments, and ship them across unpaid surfaces (search, LLM answers, social, creator, community, newsletters, and in-product rails).
• Operate with autonomy, influence senior stakeholders, and translate data into clear editorial and commercial decisions.
• Build durable audience engines, not just publish content.

Responsibilities

• Build and own the Toast Media Network end-to-end.
• Build a social and culture-led programming engine.
• Architect Toast's POV on the market in partnership with Brand Strategy and PR/Comms.
• Design and run growth experiments to learn what drives audience and citation share.
• Create clear, data-driven roadmaps for authority and audience wins.
• Lead flagship franchises through their full lifecycle.
• Drive measurable outcomes, including share of LLM citations and newsletter growth.
• Partner cross-functionally with various teams to ship integrated programs.
• Apply AI-first strategies to content production and audience intelligence.
• Lead and grow a senior, integrated team of 10–12.

Qualifications

• 15+ years of experience with media brand building.
• Experience leading editorial and modern social/influencer/creator strategy together.
• Experience driving programs that engage cross-functional teams.
• Experience growing and retaining audiences.
• Experience turning proprietary datasets into benchmarks and indices.
• Strong business judgement and intuition.
• Experience applying AI to content production and audience engagement.
• Comfort with ambiguity and undefined environments.

Nice to Haves

• Experience in restaurants, hospitality, SMB, fintech, or adjacent operator categories.
• Familiarity with workflow automation platforms (e.g., Make, Zapier, n8n).
• Experience with analytics platforms (e.g., GA4, Snowflake, HEX) and SEO/LLM visibility tooling.
• Experience partnering with PR/Comms, IR, and executive comms at a public company.

Benefits

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry.

• Flexible benefits to meet changing needs.

Company Description

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality.

• Diversity, Equity, and Inclusion is embedded into our culture.
• We embrace a hybrid work model that fosters in-person collaboration.