[Hiring] Senior Director, Brand & Marketing @Internova Travel Group

Role Description

The Senior Director, Brand & Marketing is responsible for leading the strategic direction, stewardship, and execution of the Global Travel Collection enterprise brand. This role ensures a cohesive and differentiated brand experience while supporting the distinct value propositions of the Leisure, Corporate, Entertainment, and GTC UK business divisions. Reporting to the SVP, Partner Product, Marketing & Events, this leader translates enterprise strategy into integrated marketing initiatives that strengthen brand equity, drive advisor and partner engagement, and support business growth. The Senior Director leads a high-performing team responsible for brand strategy, creative services, content, advisor marketing, digital marketing, and marketing operations, fostering a culture of collaboration, innovation, accountability, and continuous improvement.

Enterprise Brand Leadership

• Serve as the steward of the Global Travel Collection enterprise brand.
• Develop and evolve the long-term brand strategy and positioning.
• Establish brand governance, standards, messaging, visual identity, and tone of voice.
• Ensure brand consistency across Leisure, Corporate, Entertainment, and GTC UK while recognizing the unique positioning and objectives of each.
• Partner with executive leadership and business unit leaders to strengthen the enterprise brand while supporting divisional priorities.
• Provide brand standards and guidance for advisor-facing and enterprise marketing materials while partnering with internal stakeholders to ensure consistent brand application.

Marketing Strategy

• Develop integrated marketing strategies aligned with enterprise priorities and divisional business objectives.
• Translate business goals into measurable marketing initiatives supporting advisor growth, partner engagement, revenue generation, and brand awareness.
• Identify opportunities to strengthen the Global Travel Collection value proposition and market differentiation.
• Establish KPIs and measure marketing effectiveness.

Content & Advisor Marketing

• Lead advisor communications, content strategy, editorial planning, website content, campaign messaging, executive thought leadership, social media, and video strategy.
• Create content that informs, inspires, and reinforces the Global Travel Collection brand.

Creative & Brand Experience

• Lead the creative vision for brand identity, graphic design, photography, video, presentations, sales materials, advertising, and creative asset management.
• Partner with the Events team to ensure conferences, meetings, and experiences consistently reflect the Global Travel Collection brand.

Digital Marketing

• Provide strategic leadership for website strategy, CRM, marketing automation, SEO, digital campaigns, email marketing, landing pages, and social media.

Leadership & Team Development

• Lead, develop, and inspire a high-performing marketing organization capable of supporting a complex, multi-business enterprise.
• Build an organizational structure that supports future growth.
• Hire, coach, mentor, and develop marketing professionals and future leaders.
• Create a culture of collaboration, accountability, creativity, and continuous learning.
• Drive innovation, AI adoption, and operational excellence.
• Manage agency relationships, budgets, and external partners.
• Build strong partnerships across business units, positioning Marketing as a strategic business partner.

Qualifications

• BA/BS degree preferred
• 5 – 7 years leadership experience with proven results within in a fast-paced environment
• Experience driving culture and engagement in a global organization, with expertise of factors and components that drive both
• Experience leading and driving successful global internal communications
• Demonstrated ability to work at levels- strategic, operational, and tactical
• Excellent communication and writing skills with ability to form stories and narrative, with attention to detail
• Experience working with leaders at all levels of an organization, ability to create and foster business relationships with leaders and employees
• Strong Project Management skills
• High level of initiative and motivation to quickly resolve challenges
• Strong presentation, facilitation, and interpersonal communications skills
• Exceptional problem-solving, analysis, and decision-making skill

Benefits

• Choice of two medical plans and two dental plans
• Vision insurance
• Flexible spending accounts (FSAs)
• Company-paid life insurance and AD&D
• Optional additional life insurance and AD&D
• Disability insurance
• Paid parental leave
• Paid time off
• 401k Plan with company match
• Discounted employee travel options
• Access to LinkedIn Learning webinars and courses
• Discounted pet insurance and auto, home, & renters insurance