[Hiring] Senior Digital Media Planner @Sterling Rice Group Inc

Role Description

We’re looking for a strategic, curious, and highly accountable Senior Digital Media Planner to join SRG’s Media team. This role leads the development, execution, optimization, and measurement of integrated digital media plans across B2C brands, with a particular emphasis on retail/commerce media and performance marketing.

• The ideal candidate combines strong strategic thinking with hands-on execution experience and understands how to connect media investment to measurable business and sales outcomes.
• They should be comfortable independently leading media planning, working directly with clients and partners, and collaborating across Media, Account, Creative, Analytics, Production, and Ad Operations teams.

Qualifications

• 5+ years of digital media experience, ideally within an agency or similarly fast-paced environment.
• Meaningful experience developing and executing retail/commerce media strategies.
• Hands-on experience with one or more major RMNs, such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, or Instacart.
• Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs.
• Experience across broader digital channels including programmatic, paid social, paid search, video/CTV, and direct publisher partnerships.
• Strong understanding of the relationship between brand-building and performance media and how channels work together across the funnel.
• Experience managing campaign budgets, pacing, optimization, reporting, and financial reconciliation.
• Strong analytical skills and ability to turn complex performance data into clear recommendations.
• Advanced Excel and PowerPoint skills; experience with campaign management, analytics, billing, and data-visualization platforms.
• Experience with tools such as Google Campaign Manager 360, Google Analytics, DoubleVerify, and similar platforms preferred.
• Experience with data visualization tools such as Adriel, Domo, PowerBI and similar platforms preferred.
• Excellent written, verbal, presentation, organization, and client-management skills, with strong attention to detail.
• Experience with CPG and food & beverage brands strongly preferred.
• Bachelor's degree or equivalent relevant professional experience.

Requirements

• Lead development of integrated digital media strategies and plans across the consumer journey.
• Translate client business objectives, audiences, budgets, and KPIs into actionable media recommendations.
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations and maintain strong partner relationships.
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans.
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams.
• Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms.
• Plan and/or execute campaigns across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other RMNs.
• Apply retailer first-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities.
• Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality.
• Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices.
• Oversee campaign implementation, trafficking, QA, pacing, optimization, and reporting.
• Monitor performance against KPIs and proactively identify optimization opportunities.
• Develop reporting and dashboards that translate campaign data into clear insights and actionable recommendations.
• Partner with Analytics and other teams to strengthen measurement, attribution, and understanding of media impact on business outcomes.
• Ensure accurate budget management, forecasting, reconciliation, billing, and resolution of discrepancies.
• Serve as a trusted media resource for clients and internal teams and maintain an in-depth understanding of client businesses.
• Identify emerging platforms, technologies, consumer behaviors, and media opportunities; develop and share POVs and best practices.
• Bring forward process improvements that increase consistency, flexibility, and efficiency.
• Contribute to new-business pitches and broader agency initiatives.

Benefits

• A collaborative and inclusive work environment.
• Opportunities for professional growth and development.
• Exposure to a variety of exciting projects and clients.
• Competitive salary and benefits package.