[Hiring] Senior Digital Media Planner @Moore DM Group LLC

Role Description

As the Senior Digital Media Planner, you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will:

• Plan, develop, and manage cross-channel paid digital media and conversion programs featuring programmatic CTV, display, native, paid social, and paid search digital advertising, focusing on donor acquisition and revenue generation.
• Be the point person within Moore Digital, owning communication with agency contacts, strategists, and clients regarding strategy, status, results, and continuation plans.
• Ensure the best strategy is implemented for the client and that the campaign is executed flawlessly.
• Work towards achieving set goals, viewed as a partner on the client’s team.
• Combine significant strategic planning, digital media management, analytic and account management experience.
• Flourish in a fast-paced, creative environment with ever-shifting schedules and priorities.
• Provide leadership, mentorship, and training to the Media Planning team.
• Be the planner for one or more of Moore Digital's clients.

Qualifications

• 8+ years of experience developing and managing digital media campaigns, including at least two years as a senior member of a digital team.
• Bachelor's degree or equivalent; degree in marketing or communications preferred but not required.
• Wide and deep understanding of programmatic media, search, and paid social landscape.
• Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
• Proficiency with Google Analytics, Google AdWords, Bing Ads, Facebook, and programmatic display platforms preferred.
• Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
• Leadership and people management experience and proficiency; customer-service oriented attitude.
• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
• Attention to detail and strong organizational skills.
• Strong written and verbal communication skills.

Requirements

• Work with internal (sister agencies and strategy team) and external clients to develop strategic plans and projections for existing and incoming clients.
• Meet with clients regularly to present results, discuss strategy, and plan for future campaigns.
• Effectively communicate with programmatic, search, and social buyers to ensure campaigns are executed according to client parameters and approved strategy.
• Plan digital campaigns, including research, strategy, analysis, and ongoing optimizations.
• Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients' goals.
• Prepare and maintain media budgets and projections for internal teams and clients.
• Ensure timely and accurate delivery of multichannel plans and reports.
• Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.
• Stay up to date on new technologies to help identify value-driven ideas for clients.
• Continuously learn skills necessary for personal and team growth.
• Support the leadership of the Media Planning department, providing leadership and mentorship to more junior members of the planning team.
• Establish new and enhance existing processes to make them more efficient and socialize with the broader team.
• Participate in RFP responses by providing an overview of strategies, cost and revenue projections, and by answering technical questions about media department capabilities.
• Work with analytics team to develop optimal reporting solutions for paid digital media, including search, social, programmatic, and others.
• Provide leadership for internal teams and external media agencies or partners to identify opportunities that lead to effective or efficient outcomes.
• Lead a team of planners and/or Jr. planners to execute the tasks required to deliver flawless digital campaigns for our clients.
• Potential to include after-hours engagement in Rapid Response situations.

Benefits

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• Comprehensive healthcare, paid holidays, and generous paid time off to recharge and pursue other passions.

Company Description

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America serving the purpose-driven industry with clients across education, association, political, and commercial sectors.