[Hiring] Senior Digital Marketing Specialist @Smart Workforce Solutions

Role Description

Are you an experienced digital marketer who is equally inspired by meaningful storytelling, beautiful design and measurable growth? We are looking for a Senior Digital Marketing Specialist to support three purpose-driven brands operating across spiritual development, essential oils, holistic wellness and education.

This role is ideal for someone who brings together the heart of a storyteller and the strategic, technical mind of a senior growth marketer. You will work across:

• Digital strategy
• SEO
• CRM systems
• Email marketing
• Automation
• Websites
• Funnels
• Analytics
• Content and design

You will work closely with the Business Owner, who has a clear creative vision, an established brand identity and a deeply personal way of communicating through stories. Your role will be to bring senior-level expertise, thoughtful recommendations and technical skill while respecting and strengthening the existing voice of the brands.

This is not about taking over the creative direction. It is about building a trusted partnership and combining your expertise with the Business Owner’s vision to create work that is thoughtful, beautiful, emotionally meaningful and commercially strong.

Qualifications

• At least seven years of relevant digital marketing experience.
• A proven record of managing complex digital marketing ecosystems.
• Strong experience developing and implementing marketing and growth strategies.
• Advanced practical knowledge of SEO, email marketing, CRM administration and marketing automation.
• Strong experience with websites, landing pages, funnels and conversion optimisation.
• Experience with GoHighLevel, ActiveCampaign or similar CRM and email-marketing platforms.
• Exceptional writing, editing and proofreading skills.
• The ability to understand and reproduce a distinctive brand voice.
• Strong visual-design capability and professional experience with Canva and Adobe Creative Cloud.
• Experience using data and analytics to improve marketing performance.
• Experience working across multiple products, services or audience groups within three connected brands.
• Experience within spiritual development, holistic health, essential oils, wellbeing, personal development, education or a related field is highly advantageous.
• A relevant qualification in marketing, communications, writing or a related discipline is beneficial, although practical experience and demonstrated results are more important.

Requirements

• Develop and implement digital marketing and growth strategies across three brands.
• Turn established brand positioning, content pillars and business goals into clear marketing campaigns.
• Manage CRM systems, subscriber databases, customer journeys, nurture sequences and automated workflows.
• Create, test and distribute email campaigns, newsletters and weekly bulletins.
• Improve email deliverability, list health, engagement and campaign performance.
• Maintain and update the websites for all three brands.
• Build and optimise landing pages, lead-generation funnels and conversion pathways.
• Format and publish blogs, course information, campaign pages and digital resources.
• Lead on-page SEO across websites, blogs and landing pages.
• Conduct keyword, topic and competitor research to improve organic visibility.
• Support the Business Owner with blog research, first drafts, proofreading and editorial refinement.
• Learn to understand and mirror the Business Owner’s distinct voice across three related but different businesses.
• Protect the meaning and emotional depth of story-led, educational and spiritual content.
• Create polished, on-brand graphics for websites, email campaigns, courses, flyers and digital marketing initiatives.
• Work confidently with Canva and Adobe Creative Cloud, including InDesign, Photoshop and Illustrator.
• Monitor website, email, funnel and campaign performance.
• Translate data into practical, easy-to-understand recommendations.
• Support launches, events, courses, products and other digital offerings.
• Upload and maintain courses on the organisation’s course platform.
• Create student access, manage course materials and track participation.
• Maintain clear SOPs, checklists and well-organised marketing systems.
• Collaborate closely with the Senior Social Media & Content Specialist.
• Complete relevant training in essential-oil regulatory compliance and ensure all marketing content follows the required guidelines.

Benefits

• R30 000,00 per month (non-negotiable)