[Hiring] Senior Digital Marketing Specialist @Cynet Corp

Role Description

We are looking for a Senior Digital Marketing Specialist to own two mission-critical workstreams: marketing automation and social media across all four Cynet divisions. This is a build role — not a maintenance role. There is no email marketing platform in place yet. No automation sequences. No playbook. You are the person who builds all of it.

SCOPE OF WORK

• Marketing Automation & Platform Ownership:
  • Selecting, implementing, and owning the marketing automation platform.
  • Evaluating options and making recommendations to the Director of Marketing.
  • Leading setup and configuration, building initial automation architecture.
  • Owning ongoing platform management including CRM integration, list management, segmentation logic, workflow design, and reporting infrastructure.
  • HubSpot is the preferred direction but final recommendation is based on company needs and budget.
• Email Marketing & Automation:
  • Owns all email marketing strategy and execution across all Cynet divisions.
  • Builds and manages sequential automation flows from scratch:
  • Provider onboarding sequences and candidate welcome flows.
  • Re-engagement campaigns targeting candidates from the database.
  • Assignment milestone touchpoints and check-in sequences.
  • Referral ask flows and win-back campaigns.
  • Manages campaigns across both audience buckets — Bucket A (Cynet Health) and Bucket B (Cynet Systems, Cynet Locums, CHCA).
  • Owns segmentation by specialty, geography, engagement history, and behavior.
  • Writes all campaign copy.
  • Manages A/B testing for subject lines, content, and CTAs.
  • Delivers monthly performance reporting on open rates, CTR, response rates, and unsubscribes.
• SMS Marketing:
  • Builds and manages SMS campaign flows in coordination with the email strategy.
  • Ensures full compliance with SMS marketing regulations including opt-in, opt-out, and frequency standards.
• Recruitment Marketing Playbook:
  • Writes and maintains the Recruitment Marketing Playbook — standardized email and SMS templates, campaign SOPs, and copywriting guidelines for all recruiting teams across every division.
  • High-priority deliverable within the first 60 days.
• Social Media:
  • Owns the social media presence across all Cynet divisions on LinkedIn, Facebook, Instagram, and YouTube.
  • Responsible for strategy, content calendar, copywriting, scheduling, publishing, community management, and performance reporting.
  • LinkedIn is the primary channel; the bi-weekly LinkedIn newsletter is a core ongoing deliverable.
  • Works with the creative team for visual assets and video production.
  • All division social media banners refresh is a first-week priority.
• Reporting:
  • Delivers a unified monthly performance dashboard covering email, SMS, and social media metrics.
  • Contributes to quarterly marketing performance reports presented to leadership.

Qualifications

• 3+ years of hands-on digital marketing experience with direct ownership of both email marketing and social media.
• Demonstrated experience implementing or significantly configuring a marketing automation platform.
• Strong understanding of email automation architecture — multi-step sequences, trigger-based flows, behavioral segmentation, and nurture funnels.
• Experience building email and SMS campaigns from strategy through execution.
• Proven social media management experience across multiple channels simultaneously.
• Strong copywriting skills — writes clearly and compellingly for different audiences and channels with minimal editing required.
• Working knowledge of CRM systems and how marketing platforms integrate with them.
• Comfortable with analytics — reads performance data, identifies patterns, and adjusts strategy accordingly.
• Experience with UTM tagging and campaign attribution.
• Ability to manage multiple brands simultaneously while maintaining distinct voice and tone for each.
• Highly organized — manages content calendars, campaign timelines, and platform builds without losing track of anything.

Preferred Qualifications

• HubSpot experience — certification is a bonus but not required.
• Experience in staffing, healthcare, or a related industry is a plus.
• Familiarity with Sense, Constant Contact, or other staffing-specific communication tools.
• Experience with SMS marketing platforms and working knowledge of TCPA compliance.
• LinkedIn-specific expertise — newsletter publishing, company page management, employer brand strategy.
• Basic design skills in Canva or similar for social asset creation when needed.
• Familiarity with AEO and GEO content structuring for search visibility.
• Experience building or contributing to a recruitment marketing playbook, SOP documentation, or similar.

Benefits

• A senior role with real ownership.
• A marketing department being built with intention and a clear strategy.
• A Director who will invest in your growth and give you space to do your best work.
• A creative team — designers, a video specialist, a web and UX lead — who will support everything you build.
• Access to one of the largest untapped candidate databases in the healthcare staffing industry.
• This role is remote with collaboration expected during Eastern time zone business hours.