[Hiring] Senior Digital Marketing Manager @Clean Nutra

Role Description

As a Senior Digital Marketing Manager at Clean Nutra, you'll play a high-leverage role in driving creative strategy, building and managing an in-house editing and design team, optimizing conversion funnels, and deploying innovative creative and funnel strategies primarily on Meta, with potential expansion to other channels. You'll join a fast-moving team with the autonomy to scale profitable customer acquisition through world-class creative systems, disciplined testing, and relentless optimization.

• Full-Funnel Growth Ownership:
  • Own the paid acquisition strategy and execution on Meta (primary channel).
  • Translate business goals into channel plans, budgets, and testing roadmaps.
  • Focus on key metrics such as revenue, MER/NCROAS, CAC, AOV, and LTV.
• Creative Strategy + Production Pod:
  • Leverage internal and external AI tools to drive the creative engine.
  • Recruit and manage video editor(s).
  • Drive the concept pipeline, including hooks, angles, offers, formats, and iterations.
  • Implement a high-velocity testing cadence (concept → variation → scale → refresh).
• CRO & Offer Optimization:
  • Drive the CRO process on your funnels with design and development teams.
  • Enhance on-site and post-click performance, including landing pages and checkout processes.
  • Prioritize improvements to conversion rate (CVR), average order value (AOV), and contribution margin.
  • Define and execute structured experiments on offers, page layouts, and merchandising.
• Performance Systems & Reporting:
  • Develop and maintain robust measurement systems.
  • Enforce decision thresholds and kill/scale rules.
  • Conduct weekly pacing reviews and daily performance assessments.
• Strategic Autonomy & Collaboration:
  • Exercise high autonomy to set strategies, launch tests, and allocate budgets.
  • Work cross-functionally with team members to align on offers and promotions.
• Year 1 Objectives & Key Results (OKRs):
  • Deliver $2M+ in monthly attributable revenue from paid media by Month 9.
  • Improve new-customer AOV by 80–100% through offer and upsell testing.
  • Ship a minimum 50 new concepts per week per managed product.
  • Achieve a 10–15% concept win rate and 25–35% iteration win rate.
  • Boost key funnel conversion rates by +20% from baseline by Month 6.
  • Maintain 4–6 live A/B tests per week on landing pages and offers.
  • Hire and onboard video editors as needed to support content output.
  • Establish a Creative Operating System (OS) including briefs and shot lists.

Qualifications

• Proven experience in media buying, creative strategy, and funnel optimization, preferably in e-commerce or direct-to-consumer brands.
• Strong analytical skills with expertise in performance metrics, testing methodologies, and tools like Meta Ads, GA4, and attribution systems.
• Leadership abilities to build and manage creative teams.
• Ability to thrive in a high-autonomy environment with a focus on scaling growth profitably.
• Minimum of $1M in monthly spend with documented profitability.
• Ability to scale/crack new offers without existing in-house content.

Location

Las Vegas, Nevada (Remote)

Employment Type

Full-Time

Compensation

$120,000 annually