[Hiring] Senior Demand Generation Manager - ABM @Overstory

Role Description

We are looking for a Senior Manager of Demand Generation to architect, execute, and optimize our full-funnel growth engine across a focused set of strategic accounts. This is a high-impact role responsible for building and scaling account-based marketing (ABM) programs that generate awareness, accelerate pipeline, and drive measurable revenue outcomes.

You’ll play a pivotal role in defining how we reach, influence, and convert our most important customers — developing the programs, campaigns, and insights that fuel predictable, data-driven growth.

You will own the strategy, channels, and measurement framework that underpin demand creation — from digital advertising and website conversion to ABM orchestration, nurture journeys, and marketing attribution. You’ll partner closely with Sales, Product Marketing, Events, Revenue Operations, and Customer Success to ensure tight alignment on target accounts, messaging, and pipeline goals.

Time zone requirement: North America (PST, MST, CST, NST, AST, EST)

What you’ll do

• ABM & Full-Funnel Demand Generation
  • Own the strategy and execution of ABM programs for a focused list of strategic accounts.
  • Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
  • Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
  • Continuously optimize funnel performance, audience targeting, and conversion rates.
• Digital Marketing and Reporting
  • Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
  • Improve website conversion paths, landing pages, and personalized account experiences.
  • Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
  • Build dashboards that track funnel health, ABM engagement, and revenue contribution.
  • Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.

Qualifications

• 7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions.
• Located within two hours of the US eastern time zone.
• Strong command of digital advertising platforms and website experimentation tools.
• Proven ability to build, execute and measure full-funnel account-based programs.
• Excellent communication, project-management, and stakeholder-alignment skills.
• Deep expertise in HubSpot.
• Data-driven and curious; constantly experimenting with the latest tools.

Nice-to-haves

• Experience in complex or regulated B2B markets.
• Experience working in a growth-stage company with account-based motions.
• Experience leading a business development function.

About our team

We are a group of 100 people from all over the world. Fifteen nationalities are represented in our team. We work remotely from eleven different countries and we are looking for candidates that are also living and working in one of these countries: United States, the Netherlands, United Kingdom, Ireland, Estonia, Portugal, France, Sweden, Denmark, Switzerland, and Canada. We meet up once a year in-person for our unforgettable team gathering event. We also offer the option to occasionally meet up for in-person collaboration.

Diversity & Inclusion

We place enormous value on diversity and inclusion and strive to continually bring in people of all genders, races, creeds, ethnicities, abilities and backgrounds. We believe that the best ideas emerge when people with different perspectives and approaches work together on a problem.

We’re always looking to diversify our team further, but we’re proud of the fact that four out of the nine people on our leadership team are female, 46% of the overall team are female and 20% of the team are people of color. Our team speaks fifteen languages: English, Dutch, French, Spanish, German, Italian, Portuguese, Russian, Luxembourgish, Lithuanian, Bulgarian, Cantonese, Estonian, Danish and Korean.

Our values

• Tackling the climate crisis is our greatest mission.
• We act with urgency.
• Our curiosity fuels our growth.
• We recognize that change is constant, and we find joy and power in exploration.
• We’re rooted in diversity.
• We care for each other.
• Trust is fundamental.

Use of AI in Our Hiring Process

We sometimes use AI tools to support parts of our hiring process, such as helping us manage applications more efficiently or ensuring job descriptions are clear and inclusive. But don’t worry, all hiring decisions are always made by people, not machines. Any data processed by AI is handled securely in line with GDPR and our Privacy Notice.