[Hiring] Senior Demand Generation Manager @Common Room

Role Description

We're looking for a Senior Demand Generation Manager to own and scale integrated marketing programs that drive qualified pipeline at Common Room. This is a strong IC role. You'll be hands-on with campaign execution, paid acquisition, and ABM while partnering closely with Sales, RevOps, and Product Marketing to connect buyer signals to pipeline outcomes.

You know how to build programs that actually move the needle, and you're comfortable operating in a fast-moving environment where strategy and execution happen in the same week.

What You'll Do

• Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing
• Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution
• Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps
• Use buyer signals -- product usage, website activity, intent data, community engagement -- to identify in-market accounts and trigger timely engagement
• Track and report on campaign performance, using data to continuously improve conversion across the funnel
• Partner with Sales and SDRs to ensure strong program-to-pipeline alignment
• Run experimentation across channels and campaign strategies to find what works and scale it
• Contribute to marketing infrastructure improvements including attribution, reporting, and campaign tooling

Qualifications

• 6+ years of B2B marketing experience with a strong focus on demand generation
• Proven track record of building and executing campaigns that drive measurable pipeline
• Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.)
• Experience building and executing ABM programs in a SaaS environment
• Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms
• Strong analytical mindset -- you use data to inform decisions, not just report on them
• Comfortable operating in a fast-moving startup where you own your programs end to end

Nice to Have

• Experience marketing to RevOps, Sales Operations, or GTM leadership personas
• Familiarity with modern GTM data platforms and signal-based workflows

Benefits

• Competitive base compensation with meaningful equity ownership
• Health insurance including medical, dental, and vision, HSA and FSA
• We pay 100% of your employee premium and 50% of your premium for any dependents
• Unlimited Paid Time Off
• Paid Company Holidays
• Work from home policy including a laptop and support for your home office needs
• Monthly Remote Stipend
• 401(k) self contribution
• Paid Family Leave
• Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle