[Hiring] Senior Customer Marketing Manager @M-Files

Role Description

The Senior Customer Marketing Manager will design and deliver world-class customer marketing campaigns and communications targeted at existing M-Files customers. This role is responsible for planning and executing upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns and customer events across North America.

• Plan and execute global customer webinars.
• Manage product launch communications.
• Create and distribute the M-Files Community content.
• Execute customer communications to ensure consistent engagement and value delivery.
• Support customer advocacy efforts in North America.

Your time will be divided evenly, with approximately 50% focused on global initiatives and 50% dedicated to North America. You will work closely with the team in Europe.

• Develop and execute customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns.
• Create and run upsell and cross-sell initiatives across North America and globally to generate pipeline within the existing customer base.
• Manage and execute global customer marketing webinars and North America events—including the Customer Advisory Board.
• Work in partnership with the global marketing team to optimize centrally produced campaign materials and messaging.
• Manage product launch communications from planning to post-launch.
• Create and maintain content that supports the entire customer lifecycle.
• Deliver customer communications using this content to ensure consistent engagement.
• Forecast, measure, analyze, and report on the impact of campaigns, events, and webinars.
• Identify customer success stories and testimonials that showcase the value of our solutions.

Qualifications

• 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment.
• BS or BA Degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience.
• Proven experience developing and executing account-based marketing (ABM) strategies.
• Proven ability to successfully organize and execute a range of marketing programs, including webinars and events.
• Extensive record of working closely alongside sales and customer success.
• Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools.
• Experience with customer communication and customer relationship management systems (CRMs).
• Strong ability to create audience-focused content that drives engagement.
• Excellent collaboration skills with cross-functional stakeholders.
• Excellent English writing skills, enthusiastic, and comfortable talking with customers.
• Highly motivated team player who thrives in a fast-paced environment.
• Well-organized, hard-working, results-oriented, data-intensive self-starter.
• Able to travel for work occasionally for events and team meetings.
• Able to adjust schedule as needed to collaborate with teams in different time zones.

Requirements

• Participation in our Recruitment Process includes:
• Initial Screening w/People & Culture Team Member
• Hiring Manager (Director, Customer Advocacy & Marketing)
• Role specific Assessment w/Internal Team Member (Global Customer Marketing & Advocacy Manager)
• Cross Functional Team Members (Chief Customer Officer + SVP, Sales - North America)
• Final Interview w/Chief Marketing Officer
• Completed Recruitment Process Time Investment for Applicant: ~Approx. 4hrs

Benefits

• Remote enabled company with flexibility to establish life/work balance.
• 10 paid holidays annually.
• Unlimited PTO.
• Matching 401K Plan (25% of employee's contribution up to the IRS max).
• Health insurance (PPO and HDHP/HSA plans offered).
• Dental insurance.
• Vision insurance.
• Life insurance (1x employee salary).
• Short-term disability (employer paid).
• Long-term disability (employer paid).
• Flexible Spending Plan (medical and dependent).