[Hiring] Senior CRM Specialist @EXL

Role Description

We are seeking a passionate, innovative individual with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization.

• Leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels.
• Identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels.
• Drive business results for organizational priorities through effective marketing efforts.
• Contribute across the full CRM marketing lifecycle, including:
• Marketing strategy and campaign planning
• Journey and campaign execution
• Performance measurement
• Ongoing optimization
• Work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.

Qualifications

• Strong CRM background
• Passionate and innovative mindset

Requirements

• Experience in marketing strategy and campaign planning
• Ability to analyze performance and optimize campaigns
• Collaborative skills to work with various teams and partners

Benefits

• Opportunity to work in a passionate team
• Engage fans around the world