[Hiring] Senior CRM Manager @Envato

Role Description

The Senior CRM Manager is responsible for leading Envato’s CRM and lifecycle marketing strategy, with a strong focus on elevating email marketing performance and customer engagement. This role owns the end-to-end CRM content strategy, including segmentation, campaign planning, execution and optimisation, ensuring a data-driven and customer-centric approach.

As a people leader, the role develops and empowers a team of CRM specialists while partnering cross-functionally to deliver personalised, high-impact customer experiences.

Through technical expertise and strategic thinking, this role plays a key part in shaping lifecycle initiatives that support Envato’s broader marketing and growth objectives.

What you'll be doing

• Lead, coach and develop a team of CRM specialists, fostering high performance, accountability and collaboration.
• Own and manage the email marketing calendar, ensuring alignment with brand, product and business priorities.
• Define and execute a data-driven CRM and lifecycle strategies to improve customer acquisition, activation and retention.
• Design and optimise customer segmentation frameworks to deliver targeted, personalised communications.
• Oversee the strategy, execution and continuous optimisation of CRM campaigns across the customer lifecycle.
• Continually evolve existing CRM processes to improve efficiency, scalability and impact.
• Champion the use of AI, automation and emerging technologies to enhance personalisation, experimentation and operational effectiveness.
• Leverage Iterable and other CRM technologies to build scalable, automated and technically robust lifecycle programs.
• Analyse campaign performance and customer data to generate insights and drive continuous improvement.
• Partner closely with Research to understand customer behaviour, motivations and drivers of engagement.
• Collaborate with Brand to ensure messaging, tone of voice and creative execution align with Envato’s brand standards.
• Work cross-functionally with Marketing, Product, Tech and Customer Success to align CRM initiatives with broader business goals.
• Ensure best practice in email marketing, including deliverability, compliance, testing and optimisation frameworks.
• Contribute to broader marketing strategy discussions and planning as a senior member of the Marketing division.

Qualifications

• Minimum of 8 years experience in CRM and lifecycle marketing, with a strong focus on email marketing.
• Demonstrated experience leading and developing high-performing teams with strong attention to detail.
• Deep understanding of email marketing best practices, including segmentation, automation, testing and optimisation.
• Hands-on experience with Iterable or similar marketing automation platforms, with strong technical aptitude across CRM systems.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent copywriting and editing skills, with the ability to craft compelling, customer-focused messaging.
• Strong stakeholder management skills, with experience partnering across Marketing, Product and Customer Success.
• Demonstrated experience leveraging AI and automation to improve CRM performance, scalability and personalisation.
• Proven ability to review and optimise existing processes, identifying opportunities for innovation and continuous improvement.
• Strong understanding of data privacy and marketing compliance regulations, including the SPAM Act and GDPR etc.

Desirable

• Experience working in a global, digital or subscription-based business.
• Familiarity with customer research methodologies and applying insights to lifecycle strategy.
• Knowledge of CDP’s including data unification and audience segmentation.
• Experience contributing to broader marketing strategy and planning at a senior level.

Benefits

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need.
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave: 20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.