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Senior CRM Manager @Pditechnologies

[Hiring] Senior CRM Manager @Pditechnologies

Apr 03, 2025 - Pditechnologies is hiring a remote Senior CRM Manager. 💸 Salary: competitive salary and benefits. 📍Location: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

The Senior CRM Manager will be responsible for the strategic development and execution of our Customer Relationship Management (CRM) initiatives. This individual will leverage data analytics and customer insights to drive decision-making, create optimized customer journeys, and enhance engagement across touchpoints.

  • Define and implement the CRM strategy to improve customer engagement, retention, and lifetime value.
  • Analyze customer data and key performance metrics to make informed, strategic decisions.
  • Partner with analytics team to optimize customer segmentation and lifecycle scoring models that support personalized customer outreach and retention strategies.
  • Develop targeted marketing strategies based on data insights and behavioral analysis.
  • Design and implement customer journey maps to identify pain points and deliver seamless experiences with the appropriate tone and personalization.
  • Apply loyalty marketing principles to develop and enhance CRM programs that drive customer retention, increase engagement, and maximize lifetime value through personalized rewards, tiered membership structures, and data-driven incentive strategies.
  • Lead cross-functional collaboration with Marketing Operations, Business Intelligence, Product, and Sales teams to ensure CRM initiatives align with broader business objectives.
  • Champion the optimization of our Salesforce-powered CRM ecosystem, managing platform performance, strategic system integrations, and continuous refinement of our core marketing technology usage.
  • Ensure best practices in data management, compliance (e.g., GDPR, CCPA), and reporting.
  • Monitor industry trends and competitor CRM strategies to keep GasBuddy at the forefront of customer engagement best practices.
  • Provide mentorship to junior team members and promote CRM knowledge sharing across departments.

Qualifications

  • 5+ years of experience in CRM strategy, customer insights, and marketing automation, preferably in a B2C technology environment.
  • Strong understanding of customer journey mapping and UX principles.
  • Advanced proficiency in CRM systems (Salesforce, Adobe), strong analytical and reporting skills, customer journey mapping, and experience with campaign personalization.
  • Familiarity with customer lifecycle modeling and marketing automation best practices.

Requirements

  • Education: Bachelor’s degree in Marketing, Business, Information Technology, related field, or equivalent experience.
  • Experience with visualization tools like Power BI or Tableau.
  • Demonstrated experience in designing and implementing loyalty marketing programs with strong understanding of acquisition, growth and retention strategies within a CRM framework.

Benefits

PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career. This includes:

  • Competitive salary
  • Market-competitive benefits
  • Quarterly perks program
  • Ample time off and hybrid working arrangements
  • Access to continuous learning, professional certifications, and leadership development opportunities

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📍 Be aware of the location restriction for this remote position: USA
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Back to Remote jobs  >   Marketing
Senior CRM Manager @Pditechnologies
Marketing
Salary 💸 competitive salary and benefits
Remote Location
USA
Job Type full-time
Posted Apr 03, 2025
Apply for this position Unlock 54,573 Remote Jobs
️
📍 Be aware of the location restriction for this remote position: USA
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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