[Hiring] Senior Creative Strategist - Performance Marketing @LIFESEASONS, INC.

Role Description

As the Senior Creative Strategist, you will lead the development and execution of innovative creative strategies that elevate our performance marketing initiatives. Collaborating closely with cross-functional teams, you will craft compelling creative designed to drive engagement, boost conversions, and foster revenue growth.

Key Responsibilities

• Research: Stay current with industry trends, consumer behavior, and competitive landscape to inform campaign strategies and creative execution.
• Creative Development: Collaborate with the creative team and outside creators to ideate and execute innovative campaigns across various digital platforms, ensuring alignment with brand guidelines and marketing objectives.
• Production Process Management: Develop, implement, and enhance the LifeSeasons creative strategy and production process, targeting the production of 30 ads per month with a scalable plan to increase output to 90 ads per month.
• Performance Optimization: Collaborate with Director of Growth to analyze campaign performance metrics and leverage insights to optimize creative strategies, improving overall return on ad spend (ROAS).
• Collaboration: Partner with the marketing, creative, and content teams to create cohesive and impactful marketing strategies that resonate with target audiences.
• A/B Testing: Design and implement A/B tests for ad creatives and landing pages, analyzing results to drive continuous improvement.

Qualifications

• Experience: 5+ years in creative strategy, performance marketing, or a related field, preferably within e-commerce or health and wellness industries.
• Creative Skills: Strong portfolio showcasing innovative campaign concepts and successful performance marketing initiatives.
• Analytical Mindset: Proficient in data analysis and performance metrics, with experience using tools like Google Analytics, Facebook Ads Manager, and others.
• Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
• Team Player: Ability to collaborate effectively with diverse teams and stakeholders.

Benefits

• Medical: Aetna HDHP & EPO
• Vision: VSP
• Dental: Guardian
• 401k: Voya Financial
• Monthly funded HSA
• FSA Options: Standard, Limited & Dependent
• Basic Life, STD, LTD (company-paid)
• 15 free LifeSeasons products