[Hiring] Senior Creative Strategist @BM Digital

Role Description

We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.

Creative Strategists are the storytellers behind each video ad. This person is creative and analytical:

• Must be able to communicate a clear message through short form video.
• Determine the best ways to vary content for different audiences.
• Utilize both video and written language to craft compelling stories out of raw footage.
• Work alongside content creators and video editors.
• Demonstrated proficiency with visual communication and pacing.

Responsibilities

• Create performance ads that convert to client revenue growth by:
• Utilizing data, research, and creative insights to formulate effective creative strategy.
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager.
• Performing consumer, product, and competitor research using basic tools/resources.
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos.
• Writing scripts and copy for video, static image ads, email campaigns.
• Ensuring visuals match creative strategy outlined for the ad.
• Giving feedback that aligns to the creative strategy of the ad.
• Executing on feedback given by your Creative Strategy Lead.
• Analyzing the results of creative tests and utilizing this analysis to iterate.
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning.
• Identifying top-performing concepts within accounts using data and creative analysis.
• Identifying effective concepts/trends in the social media ecosystem.

Qualifications

• 5+ years of relevant experience.
• Paid social or Direct Response experience (work/writing samples are a big plus).
• Able to learn from training/examples and quickly execute new skills.
• Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively.
• Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook).
• Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat.
• Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides).
• Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices.

Benefits

• This is a full-time, remote position.
• The annual compensation range is $120K-$280K USD which includes base, performance bonus and equity.