[Hiring] Senior Content Marketing Strategist @Automattic Careers

Role Description

The Senior Content Marketing Strategist at WordPress VIP owns how content earns brand authority, accelerates pipeline, and defines our POV on the future of the web. You decide what content we make and when, you ship original research that lands category claims, and you own the visibility game on search and AI-driven discovery.

• The plan: What content we make, when we ship, and how it ladders to business priorities.
• The originals: Substantive research reports anchored in proprietary data that define where the enterprise web is going next.
• The visibility: The SEO and AIO strategy that puts WordPress VIP in front of buyers when they’re looking.

AI is in your daily practice—not a tool you’ve heard of, a way you work. You build the agents and workflows that take volume work off your plate so you spend your time on judgment, taste, and the calls only a human should make.

• What you own:
• The content strategy.
• Original research and POV reports.
• SEO and AIO.
• Brand voice and editorial standards.
• Performance and pipeline contribution.
• Reactive activations.
• Case studies.
• Cross-functional partnership.
• Contractor and team operations.

Qualifications

• 8+ years in B2B SaaS content marketing, ideally enterprise SaaS or technology.
• Track record of driving original research reports—multiple shipped, with measurable impact on brand authority and pipeline.
• First-class writing and editing ability; you can distill complex subjects clearly for a sophisticated enterprise audience.
• Hands-on AI fluency—you use AI agents and LLM tools daily and can show specific examples of how you’ve built or implemented them.
• Strong measurement conviction—you can name the right metrics for content at this stage and report on them holistically.
• Experience marketing to CMOs, CTOs, or CIOs.
• Familiarity with GA4, Looker Studio, SEMRush, Ahrefs, Salesforce, HubSpot, and Parse.ly for pipeline and attribution reporting.
• Experience leading content strategy in a contractor-heavy or hybrid in-house/contractor model.
• Bachelor’s degree or equivalent professional experience.

Requirements

• Editorial conviction.
• Original research instinct.
• Strategic chops.
• AI fluency.
• Measurement conviction.
• Cross-functional credibility.

Benefits

• Salary range: $130,000 - $180,000 USD.
• Fully-remote company with an open vacation policy.
• High-caliber candidates with the skills and qualities to have a net positive for Automattic.

Company Description

Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Beeper, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.

• We’re a distributed company with more than 1500 Automatticians in nearly every corner of the globe.
• We help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly.
• We believe in Open Source, and the vast majority of our work is available under the GPL.
• Automattic is a Most Loved Company, an Equal Opportunity employer, and Disability Confident Committed.