[Hiring] Senior Content Marketing Manager @Kalepa

Role Description

We're looking for a Content Marketing Manager to own Kalepa's content strategy, thought leadership programs, and content distribution efforts. You'll be responsible for shaping our narrative, building executive and SME thought leadership, growing our audience, and developing content programs that create measurable business impact. This is not a traditional content writing role. We're looking for someone who can independently build and operate a content engine that drives awareness, credibility, audience growth, and pipeline.

You'll work directly with executives, product leaders, customers, and subject matter experts to uncover insights, develop differentiated points of view, and create content that helps establish Kalepa as the sharpest and most trusted voice at the intersection of AI and insurance.

You'll create content across a variety of formats and channels, including:

• Blogs
• Thought leadership
• Newsletters
• Original research
• Webinars
• Customer stories
• Sales enablement
• Emerging content formats

Just as importantly, you'll help determine which topics, formats, channels, and programs are worth investing in next.

We believe the best candidates are naturally curious, experimental, and data-driven. We're looking for someone who enjoys testing ideas, learning quickly, and continuously raising the bar on both the quality and impact of our content.

You will report directly to the Marketing Director and play a central role in shaping Kalepa's marketing function from the ground up.

Qualifications

• 6+ years of experience in content marketing, content strategy, editorial, or thought leadership roles
• Experience building content systems, not just creating individual content assets
• Exceptional writing and editing skills, with a proven ability to simplify complex technical or industry-specific topics
• Experience creating content that supports business objectives such as SEO growth, audience growth, executive visibility, demand generation, or pipeline influence
• Strong ghostwriting capabilities and can adapt tone and voice across different stakeholders
• Excellent editorial instincts and a high standard for clarity, structure, accuracy, and quality
• Naturally curious and enjoy identifying new opportunities, testing ideas, and learning from results
• Highly organized and capable of managing multiple projects, stakeholders, and deadlines simultaneously
• Experience writing data-driven stories, research-based content, or industry analysis

Requirements

• Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives
• Write, edit, and publish high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats
• Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking
• Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines
• Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further
• Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking
• Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions

Benefits

• Competitive salary (based on experience level)
• Significant equity options package
• 401(k) plan with employer contribution (regardless of employee contribution)
• Excellent benefits: 100% covered medical, 100% covered vision and dental, and others
• 20 days of PTO a year
• Global team offsites (2021 - Playa del Carmen, 2022 - Rome, 2023 - Buenos Aires, 2024 - Lisbon)
• Healthy living/gym stipend
• Mobile phone bill stipend
• Continuing education credits