[Hiring] Senior Connected Web Experience & Conversion Strategist @OneStream Software

Role Description

B2B buyers form a view of OneStream through talking to peers, LLMs and other online research before they ever consider talking to OneStream Sales. If these touchpoints tell a fractured or confusing story about who we are & what we do differently than the alternatives, we lose credibility and are unable to both create or convert demand.

This role is the content architect, conversion strategist, and digital experience owner driving transformative organic growth across all of OneStream's digital touchpoints, with a core focus on pipeline creation, conversion-rate optimization, and customer retention. This is a growth-architect role who owns our web content and information architecture strategy end-to-end, setting direction for Web Operations and Development so every touchpoint tells one coherent, compelling story to both sophisticated Finance buyers and the AI engines that now answer many of their questions. This role also owns our personalization strategy and rules.

Over time, every page adapts to what we know about the visitor, supported by forms and progressive profiling that capture the right data at the right moments, with engagement signals scored and surfaced to Sales. You set content intent and narrative architecture and partner closely with our SEO/AEO Lead to ensure it is structured and discoverable.

Qualifications

• Bachelor’s degree in English, Journalism, Communications or Business.
• 7+ years in B2B SaaS web, content, or digital marketing strategy, including senior or principal-level ownership of web or content strategy.
• A proven record of driving measurable organic growth (traffic, share of voice, conversion, and pipeline) with the rigor to defend results to executives, boards, and investors.
• Proven ownership of complex web &/or development projects from strategy through launch; strong program management skills.

Requirements

• Own messaging continuity across web content, paid landing pages, chat copy, and campaign experiences.
• Partner with Campaigns and Performance Marketing (Paid Digital) on landing page strategy and copy.
• Audit the full digital journey regularly, identifying message gaps, friction points, and disconnects between channels.
• Define and track journey-stage KPIs: engagement depth, journey progression, and pipeline creation.
• Maintain a structured A/B and multivariate testing roadmap.
• Report performance regularly to marketing leadership with clear attribution of web's contribution to pipeline.

Benefits

• Excellent Medical Plan
• Dental & Vision Insurance
• Life Insurance
• Short & Long Term Disability
• Vacation Time
• Paid Holidays
• Professional Development
• Retirement Plan