[Hiring] Senior Brand Strategy Lead @Airbnb

Role Description

The Senior Brand Strategy Lead, APAC will report to the Senior Brand Strategy Lead, International, and will be the strategic backbone for how Airbnb's brand shows up across one of the world's most culturally diverse and commercially important regions. This role sits at the intersection of global brand ambition and deep local cultural intelligence.

• Translate Airbnb's global brand platform strategy into market-resonant narratives.
• Work in close partnership with Senior Marketing Leads and APAC Marketing Director across each APAC market.
• Ensure every brief is genuinely rooted in local truth.

Qualifications

• 15+ years of brand strategy experience, with demonstrable time spent working in or across multiple APAC markets.
• Deep cultural fluency across the APAC region.
• Strong track record of developing locally resonant briefs and campaigns.
• Experience working client-side or at a creative agency of record.
• Expert at translating global brand ambitions into market-specific strategic frameworks.
• Natural collaborator and bridge-builder.
• High emotional intelligence and the ability to read a room.
• Strong qualitative and quantitative analytical skills.
• Excellent written and verbal communication.
• Passion for Airbnb and travel.
• Language skills relevant to APAC markets are advantageous but not required.

Requirements

• Partners closely with Regional Creative Directors and Senior Marketing Leads across India, Australia, Korea, China, and Japan.
• Develops inspiring briefs for local programs anchored in genuine local consumer insight.
• Works with the International Brand Strategy Lead to pressure-test global brand frameworks for APAC relevance.
• Develops cross-market strategic frameworks that map cultural similarities and differences.
• Creates localisation briefs for the International Creative team.
• Partners with Consumer Insights to identify APAC research gaps.
• Builds and maintains deep cultural intelligence across the five core markets.
• Leads APAC immersion sessions for the Global Strategy and Marketing teams.
• Acts as a strategic thought partner to country Senior Marketing Leads and APAC Marketing Director.

Benefits

• Airbnb is committed to working with the broadest talent pool possible.
• Diverse ideas foster innovation and engagement.
• All qualified individuals are encouraged to apply.