[Hiring] Senior Brand Marketing Manager @Somewhere

Role Description

We are looking for a highly strategic and data-driven Senior Brand Marketing Manager to lead campaign planning, lifecycle marketing, organic content strategy, influencer partnerships, agency management, and DTC revenue growth. This is a highly autonomous role for someone who thrives in ownership-driven environments and enjoys making decisions that directly impact revenue performance.

This is a DTC growth leadership position responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, retention, and revenue.

• Campaign Strategy & Marketing Calendar
  • Own the annual, seasonal, and promotional marketing roadmap.
  • Develop integrated campaign strategies.
  • Build promotional calendars.
  • Plan product launches.
  • Map products and offers to seasonal demand cycles.
  • Define campaign messaging and positioning.
  • Create offers, promotions, and CTAs.
  • Coordinate execution across all marketing channels.
• Lifecycle Marketing & Email (Klaviyo)
  • Own the email channel as a major revenue-generating asset.
  • Campaign planning.
  • Segmentation strategy.
  • Flow optimization.
  • List growth initiatives.
  • Lifecycle marketing programs.
  • Promotional email execution.
  • Retention marketing.
  • Performance reporting.
• Organic Social Strategy
  • Lead the strategic direction of organic content initiatives.
  • Content calendar development.
  • Channel growth strategy.
  • Audience engagement initiatives.
  • Community-building opportunities.
  • Content performance analysis.
  • Cross-channel campaign integration.
• Paid Agency Leadership
  • Act as the strategic owner of external paid media relationships.
  • Develop creative briefs.
  • Approve campaign direction.
  • Evaluate performance metrics.
  • Manage agency accountability.
  • Review spend efficiency.
  • Optimize customer acquisition efforts.
  • Ensure alignment between paid media and broader campaign objectives.
• Ecommerce & Website Content Strategy
  • Partner with technical resources to improve customer acquisition and conversion.
  • Landing page strategy.
  • Product launch pages.
  • Promotional campaign pages.
  • Merchandising support.
  • Conversion-focused content recommendations.
  • Seasonal site experiences.
• Influencer & Affiliate Marketing
  • Build and scale creator-driven growth initiatives.
  • Program development.
  • Influencer recruitment.
  • Affiliate management.
  • Product seeding campaigns.
  • Partnership negotiations.
  • Performance measurement.
  • ROI analysis.
• Brand Stewardship
  • Serve as a guardian of the brand across all customer-facing channels.
  • Maintain consistency across campaigns.
  • Review creative assets.
  • Approve marketing materials.
  • Protect brand voice and positioning.
  • Ensure alignment between performance marketing and long-term brand equity.
• Marketing Analytics & Performance Optimization
  • Use data to drive strategic decision-making.
  • Regularly analyze email performance, ecommerce metrics, social engagement, paid media performance, website conversion data, customer acquisition trends, retention metrics, and campaign ROI.

Qualifications

• 4–6+ years of experience in DTC Marketing, Brand Marketing, Growth Marketing, Ecommerce Marketing, or Lifecycle Marketing.
• Experience owning marketing channels and revenue outcomes for a consumer brand.
• Hands-on experience with Klaviyo or similar lifecycle marketing platforms.
• Strong understanding of ecommerce and consumer marketing.
• Experience managing agencies and external partners.
• Proven ability to develop and execute integrated marketing campaigns.
• Strong analytical and reporting skills.
• Excellent written and verbal English communication skills.
• Ability to work independently and prioritize effectively.

Requirements

• Experience with Shopify-based brands.
• Experience building influencer or affiliate programs.
• Experience in outdoor, lifestyle, sporting goods, recreation, or consumer products industries.
• Familiarity with Google Analytics and ecommerce reporting platforms.
• Basic design proficiency in Canva or Adobe Creative Suite.
• Experience scaling DTC revenue channels.

Success in the First 90 Days

• Launch and execute a comprehensive seasonal marketing calendar.
• Improve email marketing performance and engagement metrics.
• Take ownership of agency relationships and campaign planning.
• Establish influencer and affiliate acquisition programs.
• Implement reporting frameworks and KPI dashboards.
• Create measurable improvements in channel performance and customer engagement.

Compensation & Benefits

• Competitive monthly compensation based on experience and location.
• Fully remote work environment.
• Significant ownership and autonomy.
• Direct collaboration with executive leadership.
• Opportunity to help shape the future growth of an established consumer brand.
• Long-term career growth opportunities.