Role Description
The Senior Brand and Content Marketer owns Clarify Healthβs point of view and every word that carries it to market. The role produces thought leadership, brand narrative, campaign content, and sales enablement material, and directs the freelance creative resources that support it.
This role will help elevate Clarify brand perception and recognition through consistent and credible content and messaging, so that health system leaders recognize Clarifyβs perspective before a sales conversation starts.
Where we need you most:
-
Thought leadership and brand narrative:
Develop and sustain the perspective Clarify takes to market through executive-bylined articles, market commentary, and research-backed points of view. Maintain a publishing calendar and hold its cadence.
-
Campaign content:
Produce landing page copy, email sequences, nurture track copy, ad copy, and blog content for every campaign.
-
Sales enablement content:
Build and maintain battlecards, case studies, one-pagers, white papers, and pitch narrative, and support regional vice presidents directly on prospecting materials.
-
Brand story and messaging consistency:
Carry the narrative across every external asset, working from positioning and messaging pillars set by the Head of Marketing.
-
Social content and publishing:
Own the social calendar, publishing, and executive social presence.
-
Website copy:
Own the words on the site and partner with the Director, Growth Marketing on structure, conversion paths, and SEO briefs.
-
Creative direction:
Provide direction for occasional freelance design, including briefs, quality control, and delivery management.
-
Media partnership:
Supply the substance the contract PR resource places with media, and support award and recognition submissions.
Qualifications
-
Four to six years in B2B content marketing, brand, or communications.
-
A portfolio of published work carrying an executive or organizational voice. We will ask for three samples and a short written note on what you specifically contributed to each.
-
Direct experience marketing in healthcare, health technology, or another regulated industry, with demonstrated understanding of the buyer and the compliance constraints.
Requirements
-
Long-form healthcare content experience, including white papers, research-backed reports, or original analysis.
-
Experience ghostwriting for an executive and sustaining a consistent voice over time.
-
Sales enablement experience, particularly in a company where the field owns prospecting.
-
Experience briefing and directing designers, and working knowledge of a marketing automation platform as a content contributor rather than an administrator.
Benefits
-
Competitive compensation (base + bonus + equity)
-
Quality health insurance
-
Traditional 401(k) plan
-
Vision, dental, disability, and life insurance
-
Flexible Spending Accounts
-
Generous PTO
-
Flexibility
-
Monthly work-from-home stipend
-
Remote friendly
-
A collaborative workplace that will challenge you and celebrate your work
-
A chance to learn with and from interesting and enthusiastic colleagues
-
$117,000 - $135,000 a year