[Hiring] Senior Associate, Product & Channel Marketing @Protective

Role Description

The Senior Associate, Product and Channel Marketing plays a key role in developing and monitoring marketing strategies and go-to-market plans that align with Line of Business goals. Serves as a strategic marketing partner to assigned business stakeholders, utilizing a data-driven, account management approach, excellent organizational skills, and a passion for delivering customer-centric marketing strategy.

• Partnering with Sales, Product and Marketing shared service teams.
• Define target audiences, develop and articulate offering value propositions, and establish messaging strategies to support product sales, brand awareness, and business growth.

Key Responsibilities

• Strategic Marketing Planning:
  • Collaborate with the Line-of-Business (LOB) team to define business objectives, customer segments, and product offerings.
  • Develop marketing plans that support sales and growth goals, leveraging market insights, competitor analysis, and customer behavior trends.
  • Play key role in developing strategic briefs to guide marketing plans and go-to-market strategy.
  • Engage research, stakeholders, and LOB teams to develop strategic messaging platforms to guide development of campaigns, content, and creative design.
• Plan Monitoring:
  • Ensure all campaigns are aligned with marketing plans, LOB objectives, and messaging platforms.
  • Review and communicate campaign performance, identifying improvement and optimization opportunities.
  • Work within project management system to track progress of marketing projects and serve as the subject matter expert for all channel marketing projects.
  • Monitor LOB budgets ensuring alignment with annual plans and GTM activities.
• Stakeholder Collaboration:
  • Act as a liaison between the LOB team, marketing teams, and external partners to ensure alignment on goals and deliverables.
  • Support internal communication efforts to keep stakeholders informed about marketing initiatives and results.

Knowledge, Skills, Attributes

• Industry Expertise:
  • Solid understanding of the Insurance and Retirement lines of business and their market environments.
  • Familiarity with customer demographics, behavior, and key competitors.
• Marketing Concepts:
  • Proficiency in marketing strategy development, campaign planning, and execution.
  • Knowledge of customer lifecycle marketing, segmentation, and targeting.
  • Comprehensive knowledge of digital marketing channels, including social media, email, SEO/AEO, PPC, and content marketing.
  • Expertise in leveraging paid, earned, and owned media for brand growth.
• Data, Analytics, and Legal Standards:
  • Strong understanding of metrics, including ROI, CAC, LTV, and engagement rates.
  • Knowledge of A/B testing, audience segmentation, and personalization techniques.
  • Awareness of data privacy regulations (e.g., GDPR, CCPA) and marketing compliance rules.
  • Familiarity with ad and content guidelines for different platforms.
• Strategic Planning:
  • Ability to contribute to long-term marketing strategies that align with business objectives.
  • Skills in prioritizing projects to achieve maximum impact within budget constraints.
• Project Management:
  • Expertise in managing cross-functional campaigns with multiple deliverables and deadlines.
  • Strong organizational skills to oversee project timelines, budgets, and resources.
  • Excellent written and verbal communication skills for creating compelling content and presentations.
  • Ability to adapt messaging for different channels and audiences.
• Collaboration and Analytical Thinking:
  • Demonstrated ability to influence stakeholders, build alignment, and gain support for marketing strategies and priorities across Lines of Business and cross-functional teams.
  • Experience mentoring junior associates or collaborating with teams across functions.
  • Strong interpersonal skills to manage relationships with internal stakeholders and external partners.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• 7+ years of experience in marketing, product marketing, channel marketing, or related disciplines, preferably in a B2B environment.
• Experience developing and executing strategic marketing plans and go-to-market initiatives that support business growth objectives.
• Financial services, insurance, retirement, or other regulated industry experience preferred.
• Proven ability to translate business objectives and market insights into effective marketing strategies, messaging, and value propositions.
• Demonstrated ability to build strong relationships, influence decision-making, and drive alignment across cross-functional stakeholders without direct authority.
• Experience using marketing analytics and performance metrics to measure results and optimize outcomes.
• Experience managing marketing budgets and ensuring alignment with annual business and go-to-market plans.
• Experience managing multiple complex projects simultaneously and balancing competing priorities in a fast-paced environment.
• Proficiency with enterprise project management platforms (e.g., Workfront) and Microsoft Office Suite.
• Excellent verbal, written, presentation, and interpersonal communication skills.

Benefits

• Comprehensive health, dental, and vision insurance.
• Mental health benefits and an employee assistance program.
• Variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day).
• Contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching.
• Engagement in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.