[Hiring] Senior Associate, Consumer Retention Marketing @DoorDash

Role Description

We are looking for a strategic, creative, and execution-oriented lifecycle marketer to join the Canada Consumer Lifecycle Marketing team. In this role, you will own CRM strategy and campaign execution for Occasions — key seasonal and cultural moments (e.g. Valentine's Day, Mother's Day, Canada Day, Thanksgiving, Boxing Day, and more) that drive some of the highest-impact order volume moments of the year.

• Own CRM campaign strategy for Canadian Occasions — develop and execute occasion-specific lifecycle programs across email, push, in-app, and SMS that drive customer engagement and order volume during key seasonal and cultural moments.
• Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze.
• Partner cross-functionally — collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to deliver cohesive, high-impact occasion campaigns.
• Analyze and iterate — review campaign performance with analytics partners, identify trends, and make data-informed recommendations to continuously improve occasion strategies.
• Connect occasions to lifecycle journeys — work with Lifecycle Marketing Managers to ensure customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs.
• Stay current on best practices — monitor emerging trends in CRM, email, push, and SMS marketing and share learnings with the broader team.

Qualifications

• 4+ years of experience in CRM, email, or lifecycle marketing.
• Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud).
• Experience launching end-to-end lifecycle or promotional campaigns, including audience segmentation, targeting, QA, and performance analysis.
• Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs.
• Strong written and verbal communication skills.
• Experience collaborating cross-functionally with creative, analytics, and product or strategy teams.
• Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities.
• Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope) is a plus.
• Bachelor's degree or equivalent experience.

Requirements

• Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.
• Base salary is localized according to employee work location.
• The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia: $87,000 - $108,500 CAD.

Benefits

• Comprehensive benefits package for all regular employees, including paid time off, paid parental leave, wellness benefit, and several paid holidays.
• For full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.