[Hiring] Senior Associate Brand Manager @Sazerac Company

Role Description

As a Senior Associate Brand Manager for Ready-To-Drink (RTD), you will drive day-to-day brand execution while contributing to broader strategic direction. In this role you will blend analytics, creativity, and commercial thinking — turning consumer insights and market data into plans that build brand equity and deliver volume and share growth. You will partner cross-functionally with sales, finance, supply chain, and agency teams to execute across media, innovation, and in-store activation. Ideal for a resourceful, analytically sharp marketer ready to own real business outcomes.

• Support annual brand planning, including forecasting, P&L oversight, and marketing investment decisions
• Analyze category, competitive landscape, and consumer trends to identify growth and whitespace opportunities
• Monitor business performance and recommend actions to address gaps and achieve targets
• Lead cross-functional execution of new product development from concept through commercialization, including stage-gate processes and post-launch tracking
• Drive marketing execution through creative briefs, asset development, and sales support materials (presentations, sell-in tools, and promotional planning)

Qualifications

• Required: Bachelor's degree in business, marketing, or communications
• 2+ years of relevant experience
• Ability to manage multiple projects at one time in a fast-paced environment
• Implementation or project management experience
• Preferred: MBA in business, marketing, or communications
• Experience in alcohol beverage or CPG industry supporting new business development
• Experience managing an advertising agency
• Experience with analytics and/or syndicated data (Nielsen, IRI, Circana)

Benefits

• Comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more
• Annual salary range for this role is $103,000 - $155,000
• Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations

Company Description

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.