[Hiring] Senior Area Marketing Manager, Women’s Health @Natera

Role Description

The Sr. Area Marketing Manager, Women’s Health will develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and their patients. This is a unique opportunity to join a growing marketing team and create multi-channel campaigns for market-leading products that impact healthcare for millions of patients. This role reports to the Sr. Director, Women’s Health Area Marketing and will support a whole Sales area based on the candidate’s place of residence.

Primary Responsibilities

• Collaborate with regional and HQ-based Marketing team members as well as Medical Affairs and Sales team members to develop and execute regional HCP (healthcare professional) programs, marketing campaigns, and print and digital tools.
• Identify appropriate channels to deploy marketing messaging in the region.
• Customize content from existing marketing campaigns, programs, and materials as appropriate for the region.
• Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
• Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs.
• Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region.
• Effectively manage marketing projects and timelines.
• Track ROI for regional marketing programs and campaigns.
• Gather and analyze quantitative and qualitative data to generate insights on customer needs and evaluate the effectiveness of marketing messaging in the region.
• Work with Marketing Director on reporting regional insights to executive leadership and marketing peers.
• Partner with local Sales teams to develop customized marketing plans.

Qualifications

• B.A. or B.S. degree required. Advanced degree preferred.
• Minimum of 3 years of professional experience, including healthcare product marketing, product management, sales, medical affairs, or strategic consulting experience.
• Experience in life sciences, health technology, or diagnostics preferred.

Requirements

• High integrity.
• Strong interpersonal skills.
• Project management skills including organization, attention to detail, and timeline tracking.
• Exposure to marketing products and services in healthcare.
• Strong collaboration and leadership skills with cross-functional teams.
• Basic Microsoft PowerPoint skills.
• Strong written and verbal communication skills.
• Basic Microsoft Excel skills.
• Analytical, problem-solving mindset required.
• Experience in gathering customer insights and translating insights into actionable plans.
• Experience presenting technical content to various audiences preferred.
• Familiarity with field marketing channels and tactics preferred.

Benefits

• Comprehensive medical, dental, vision, life, and disability plans for eligible employees and their dependents.
• Free testing for Natera employees and their immediate families.
• Fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• Generous employee referral program.