[Hiring] Senior App Store Optimization Manager @REPLUG

Role Description

We're now looking for a Senior App Store Optimization Manager to lead one of the most important parts of that mission. ASO at REPLUG isn't about changing keywords every month; it's about helping companies unlock more commercial value from one of their most important growth channels.

As our Senior App Store Optimization Manager, you'll lead the organic growth strategy for a portfolio of international mobile apps, working directly with founders, growth leaders, and marketing teams to improve discoverability, conversion, and long-term revenue impact. You'll own strategy, execution, and client communication, while collaborating closely with our Paid UA, Creative, and Growth Consulting teams to ensure ASO contributes to broader business objectives, not just App Store rankings.

Beyond client work, we're looking for someone who wants to become an active voice within the mobile industry. Whether that's speaking at conferences, participating in webinars, publishing thought leadership, or representing REPLUG at industry events, you'll help shape both our clients' growth and our market presence.

Responsibilities

• Developing long-term ASO strategies aligned with each client's commercial objectives.
• Identifying opportunities to grow organic acquisition, conversion rates, and revenue.
• Building quarterly growth roadmaps and prioritizing initiatives based on impact.
• Translating data into clear strategic recommendations for clients.
• Keyword research and market analysis.
• Metadata optimisation across the App Store and Google Play.
• Localisation strategies across multiple markets.
• Creative optimisation, including screenshots, icons, feature graphics, and video recommendations.
• Planning and analysing A/B tests.
• Monitoring rankings, visibility, conversion rates, and competitor movements.
• Staying ahead of platform changes and industry trends.
• Present strategies and recommendations confidently.
• Lead client calls and workshops.
• Explain complex topics in a simple, commercially meaningful way.
• Build trusted relationships with clients.

Qualifications

• At least 3-5 years of hands-on ASO experience.
• Experience managing multiple mobile apps simultaneously.
• Strong understanding of both the Apple App Store and Google Play ecosystems.
• Proven experience developing ASO strategies, not just executing tasks.
• Deep knowledge of keyword optimisation, metadata, and localisation.
• Experience planning and evaluating A/B tests.
• Strong understanding of App Store conversion optimisation.
• Working knowledge of Apple Search Ads and how paid search supports organic growth.
• Excellent analytical skills and confidence working with performance data.
• Experience presenting recommendations directly to clients or senior stakeholders.
• Excellent written and spoken English.
• Comfortable working independently in a fully remote environment.

Nice to Have

• Experience in a mobile marketing agency.
• Experience with enterprise or international apps.
• Experience with implementing AI in day-to-day activities.
• Familiarity with MMPs.
• Experience using tools such as AppTweak, MobileAction, Sensor Tower, ASOdesk, or SplitMetrics.
• Additional languages.
• Previous conference speaking, webinars, or public presentations.

Benefits

• Lead the organic growth strategy for ambitious mobile brands.
• Work alongside specialists across Paid UA, CRM, Attribution, and Growth Consulting.
• Help shape one of the industry's emerging Mobile Revenue Growth consultancies.
• Influence how we build our ASO offering.
• Become one of the public faces of REPLUG through conferences, webinars, and industry content.
• Work remotely with flexibility and a high level of ownership.
• Continue developing through learning, experimentation, and industry events.
• Access monthly health and fitness benefits.
• Access yearly educational budget.