[Hiring] Senior Analyst, Marketing Analytics @Point Digital Finance, Inc.

Role Description

We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV. This role is well-suited for someone who can work independently and is proactive.

• Own regular performance monitoring and generating insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV.
• Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
• Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
• Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
• Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
• Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV.

Qualifications

• 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
• Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must.
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
• Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
• Comfortable using AI tools as part of your day-to-day workflow.

Requirements

• Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

Benefits

• Generous health benefits: Comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
• Flexible remote and onsite work: Support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
• Fully paid parental leave: Supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends.
• Equity: Meaningful equity because we believe in sharing the value you help create.
• Financial wellness: 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: Monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.