[Hiring] Self Storage Marketing & Leasing Virtual Assistant @HireLATAM

Role Description

Our Client is seeking a highly motivated and proactive Marketing & Leasing Virtual Assistant to drive customer acquisition and occupancy growth. This is a results-oriented role that blends digital marketing, lead management, and local outreach. The successful candidate will be responsible for dominating online visibility across platforms like Facebook and Google, while building a robust referral engine with local businesses. This position requires a self-starter who can manage a structured weekly workflow independently to ensure no lead is left behind.

Key Responsibilities

• Online Visibility & Listings Management
  • Manages and refreshes Facebook Marketplace and Craigslist listings daily to capture local demand for various unit sizes.
  • Drives engagement in local community and moving groups on Facebook and Nextdoor using a "soft-sell" marketing approach.
  • Creates visually appealing advertisements using Canva or AI-driven tools to promote specialized storage solutions (Climate-controlled, Boat/RV, Business storage).
  • Optimizes Google Business Profiles by uploading fresh content, responding to reviews, and managing Q&A sections.
• Partnership & Referral Outreach
  • Builds and maintains strategic relationships with apartment managers, realtors, local movers, and restoration contractors.
  • Promotes and tracks referral programs to ensure a steady stream of high-quality leads from local industry partners.
  • Maintains detailed referral spreadsheets to track ROI and payout schedules for partners.
• Leasing & Lead Follow-Up
  • Proactively follows up with old inquiries and Marketplace leads to convert them into active tenants.
  • Communicates with existing tenants to drive referral program participation and contacts moved-out customers with re-entry promotions.
  • Supports the call center operations during designated periods to assist with inbound inquiries and bookings.
• Reporting & KPI Tracking
  • Tracks critical performance metrics including leads generated, move-ins by source, occupancy growth, and review growth.
  • Maintains organized reporting dashboards to help leadership identify which marketing channels are most effective.
  • Organizes and edits facility photography for use in digital and print marketing materials.

Qualifications

• Experience: Proven experience in digital marketing, leasing, or a high-volume virtual assistant role. Background in real estate or property management is a significant plus.
• Language: Strong English communication skills (written and verbal); capable of professional outreach to US-based business partners.
• Technical Skills: Proficiency with Facebook Marketplace/Groups, Google Sheets, and basic website updates. Familiarity with Canva and ChatGPT for content creation is essential.
• Work Ethic: Highly organized and resourceful, with the ability to manage a repetitive daily marketing schedule without constant supervision.
• Setup: Reliable personal computer and a stable, high-speed internet connection.

Benefits

• Performance Incentives: Monthly bonuses based on measurable results (Move-ins, Occupancy growth, and Lead generation).
• Time Off: Paid holidays and PTO available after a successful probationary period.
• Growth Opportunity: Long-term potential to move into management or marketing leadership roles as the portfolio expands.
• Structured Schedule: Enjoy a 4-day work week (Monday–Thursday) while maintaining full-time impact.