[Hiring] Search Manager @Canyon Ranch

Role Description

This role involves leading how Canyon Ranch is discovered across search engines and AI-powered platforms. You will shape SEO and AEO strategy to improve visibility, relevance, and organic growth across digital channels.

• Lead SEO and AEO strategy to increase qualified organic traffic and AI-driven visibility
• Optimize site content for search engines, voice search, and generative AI results
• Analyze keyword intent, SERP trends, and user behavior to guide content strategy
• Partner with content, brand, and digital teams to improve search performance
• Monitor rankings, traffic, and conversions using SEO analytics platforms
• Test, refine, and scale on-page, technical, and schema-based SEO improvements

Qualifications

• Hands-on experience with 2-4 years of SEO, AEO, and organic search growth
• Experience with platforms like Google Analytics (GA4), Google Search Console, and Tag Manager
• Proficient in SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog
• Experience optimizing content within CMS platforms (WordPress, AEM, or similar)
• Knowledge of technical SEO fundamentals including schema markup, page speed, and indexing
• Ability to analyze performance using keyword research, rank tracking, and crawl diagnostics
• Familiarity with project management and data visualization tools (Jira, Asana, Looker)

Requirements

• Experience with health, wellness, fitness, or other credibility-sensitive content categories (nice to have but not required)
• Familiarity with E-E-A-T concepts and content quality standards (nice to have but not required)
• Exposure to schema/structured data, AEO tactics, or SERP feature optimization (nice to have but not required)
• Early experimentation evaluating brand visibility in AI-generated answers (nice to have but not required)

Benefits

• Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide
• Generous health plan including Health, Dental and Vision after 30 days of employment
• 25 Days of personal (vacation/sick) and holiday time off
• Supplemental Health care options (including Accidental, Critical Illness and Hospital care)
• Employer-paid life insurance and Employee Assistance Program
• Paid Maternity leave

Work Location

• This position will be based in the U.S. and work remotely
• Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time