[Hiring] Search Engine Optimization (SEO) Specialist @Hunt St

Role Description

The SEO Virtual Assistant requires a detail-oriented person to support the growth of the Natty Workwear e-commerce store. This role is focused on executing and improving SEO strategies to increase organic traffic, rankings, and revenue across our core product categories, including safety glasses and workwear. You will work closely with the Directors to implement SEO best practices across product pages, collection pages, and wider content, helping us scale sustainably through search.

The SEO Virtual Assistant is highly organised, process-driven, and takes initiative; someone who doesn’t just follow instructions but actively identifies opportunities to improve performance.

Key Responsibilities:

• On-Page SEO Optimisation
  • Optimise product pages, collections, and landing pages for target keywords
  • Write and refine SEO-friendly titles, meta descriptions, headers, and on-page copy
  • Ensure internal linking is implemented effectively across the site
  • Improve product descriptions to balance conversion and keyword relevance
  • Identify and fix duplicate content, thin content, or missing metadata
• Keyword Research & Content Planning
  • Conduct keyword research to identify high-value opportunities (commercial + informational)
  • Map keywords to product, collection, and blog content
  • Identify long-tail opportunities relevant to tradies and specific industries
  • Analyse competitor rankings and content gaps
  • Build and maintain keyword tracking sheets
• Content Creation & SEO Copywriting
  • Write blog articles targeting informational search queries (e.g., safety standards, product guides)
  • Expand and optimise existing content such as product guides and educational pages
  • Create SEO-driven landing pages targeting specific use cases or industries
  • Align content with brand voice (practical, modern, trade-focused)
• Technical SEO Support
  • Identify and report technical SEO issues (broken links, crawl errors, indexing issues)
  • Assist with site audits using tools like Google Search Console or Ahrefs
  • Ensure proper URL structures, redirects, and canonical tags are implemented
  • Monitor site speed and recommend improvements
• Product & Collection Page Scaling
  • Assist in uploading and optimising new products and collections
  • Ensure all new products follow SEO best practices (titles, descriptions, alt text, schema where applicable)
  • Create scalable templates for consistent optimisation across the catalogue
• Link Building & Authority Growth
  • Identify backlink opportunities (directories, blogs, partnerships)
  • Conduct outreach for backlinks and collaborations
  • Support digital PR and brand mentions
  • Track and report on backlink growth
• Performance Tracking & Reporting
  • Monitor rankings, traffic, and key SEO metrics
  • Provide weekly/monthly reports with insights and recommendations
  • Identify trends, wins, and areas for improvement
  • Track performance by product category and keyword clusters

Qualifications

• Positive, proactive, and solutions-focused mindset
• Highly organised with strong attention to detail
• Process-driven and able to follow and improve SOPs
• Strong written English and SEO copywriting skills
• Analytical thinker with the ability to interpret data
• Self-starter who takes ownership of tasks and outcomes
• Ability to prioritise and manage multiple SEO tasks
• Curious and continuously learning about SEO trends and updates

Requirements

• Understanding of Australian search market and tradie audience (Bonus)
• Basic knowledge of CRO (conversion rate optimisation) (Bonus)
• Experience with AI tools for SEO workflows (Bonus)
• Experience in customer service and sales support (B2C and B2B) (Bonus)
• Experience in data entry (Bonus)

Benefits

• This is a remote role that may be set up as either an independent contractor engagement or via an Employer of Record (EOR), depending on client preferences and legal structure.
• Be available for meetings and collaboration during core [AEST or PHT] business hours
• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor” if not employed via EOR)