[Hiring] Search Engine Optimization Manager @Risepoint

Role Description

In this role, you will play a critical operations role in the successful migration of Risepoint’s university partner websites to a new digital platform. You will execute SEO strategy across a complex, multi-site migration portfolio, ensuring that organic visibility, traffic, and conversions are preserved—and improved—through every transition.

• Manage multiple, concurrent migrations, bringing structure, rigor, and repeatability to a highly complex process.
• Guide end-to-end migration planning, including:
  • Information architecture recommendations
  • Redirect mapping
  • Redirect strategy
  • Technical SEO remediation
• Ensure every migration is grounded in search demand, user intent, and technical best practices.
• Partner closely with UX and Front-End teams to influence layout, navigation, and interaction design.
• Improve template performance at enterprise scale for faster, more scalable, and more effective SEO execution.
• Establish scalable migration frameworks, best practices, and governance for consistent, speedy migrations.

What You Will Do

• SEO Migration Execution:
  • Execute SEO strategy for multiple simultaneous website migrations.
  • Define and operationalize scalable migration frameworks, playbooks, and governance models.
  • Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic, and QA validation processes.
  • Identify and mitigate SEO risks pre-, during-, and post-migration.
• Information Architecture & Content Strategy:
  • Provide strategic recommendations for information architecture aligned to Risepoint’s Global IA.
  • Conduct comprehensive content audits to determine actions for content retention, refresh, consolidation, or retirement.
  • Partner with Content teams to ensure migrated and new content supports topical authority and performance goals.
• SEO & AEO Optimization:
  • Drive on-page optimization strategies across migrated and existing content.
  • Implement strategies to improve visibility in AI-driven search environments.
• Technical SEO & Platform Optimization:
  • Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices.
  • Improve template performance across Core Web Vitals, crawlability, indexation, structured data, and rendering.
  • Ensure proper implementation of redirects, canonicals, internal linking, and schema during migrations.
• Performance Analysis & Reporting:
  • Analyze organic performance trends pre/post-migrations.
  • Diagnose issues and opportunities, and communicate insights to leadership.
• Cross-Functional Collaboration:
  • Serve as the SEO subject matter expert across migration initiatives.
  • Partner with various teams to ensure integrated migration initiatives and optimization strategies.

What Success Looks Like

• Successful execution of multiple, concurrent website migrations with minimal traffic loss.
• Organic visibility, engagement, leads, and conversions are maintained or improved.
• Scalable migration frameworks and SEO best practices are adopted across teams.
• New platform templates and experiences are optimized for user experience and search performance.

How Impact Will be Measured in the First Year

• Successful delivery of migration milestones, including on-time completion and quality of execution.
• Measurable preservation and growth of organic traffic, rankings, and conversions.
• Reduction in migration-related SEO issues through proactive planning, QA, and governance.
• Demonstrated improvements in template performance, technical SEO health, and scalability of optimization efforts.

Experience That Matters Most

• A minimum of 4-5 years organic performance optimization for enterprise, agency, or multi-site ecosystems.
• Proven experience leading multiple, complex website migrations simultaneously.
• Strong experience developing information architecture, site maps, and content strategies.
• Experience collaborating closely with UX, design, and engineering teams.
• Strong analytical capability with experience translating performance data into actionable SEO recommendations.
• Excellent communication and stakeholder management skills.
• Deep expertise in technical SEO, including site architecture, URL structures, and performance optimization.

Experience That's Great to Have

• Experience optimizing for AI-driven search experiences.
• Experience improving CMS/DXP templates and components at scale.
• Experience building repeatable frameworks, playbooks, or governance models for large-scale digital initiatives.
• Experience working in higher education or similarly complex, multi-brand ecosystems.