[Hiring] Search Engine Optimization Expert @Forhyre

Role Description

We are looking for a Search Engine Optimization Expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as:

• Content strategy
• Link building
• Keyword strategy to increase rankings on all major search networks

You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Responsibilities include:

• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Qualifications

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field