[Hiring] Search Engine Optimization Expert @Instasks App platform

Role Description

We are looking for a Search Engine Optimization Expert to manage all search engine optimization and marketing activities. You will be responsible for:

• Managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
• Managing all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.

Responsibilities include:

• Executing tests, collecting and analyzing data and results, identifying trends and insights to achieve maximum ROI in paid search campaigns.
• Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
• Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimizing copy and landing pages for search engine marketing.
• Performing ongoing keyword discovery, expansion, and optimization.
• Researching and implementing search engine optimization recommendations.
• Researching and analyzing competitor advertising links.
• Developing and implementing link building strategy.
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Working with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Qualifications

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• BS/MS degree in a quantitative, test-driven field.

Requirements

• Requires working from detailed instructions and occasional independent decision-making.
• Ability to read, analyze, and interpret documents such as safety rules, operating and maintenance instructions, or procedural manuals.

Benefits

• Opportunity to work with top-tier professionals.
• Flexible scheduling to choose tasks that suit your availability.
• Enhanced technology for invoicing and credit card processing.
• Ability to build your income and achieve financial independence.