[Hiring] Search Engine Operating Analyst @Internet Concepts

Role Description

A wholesale marketing company is looking for an end to end SEO analyst to take ownership of the organic search strategy. This mid-level role is suited for someone who has moved beyond execution-only SEO tasks and is comfortable taking ownership of projects, from technical audits and keyword strategy to reporting on business impact. The role involves working with marketing, product, and development teams to:

• Grow organic visibility
• Drive qualified traffic to the company's wholesale and retail channels
• Support the growth of fashion brands and product catalogue online

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent practical experiences)
• 3-5 years of hands-on experience in an SEO role, with a track record of measurable organic growth
• Strong working knowledge of SEO and analytics tools, including Google Analytics, Google Search Console
• Solid command of technical SEO fundamentals - site architecture, schema markup, Core Web Vitals crawl
• Comfortable reading and discussing HTML CSS and how front-end decisions affect SEO (no coding required)

Requirements

• Own and drive the end-to-end SEO strategy across on-page, technical, and off-page workstreams, with minimal oversight
• Lead in-depth keyword research, search-intent mapping, and competitive analysis to identify and prioritize high-value growth opportunities
• Conduct technical SEO audits (crawlability, indexation, site architecture, Core Web Vitals, structural data) and manage remediation with development teams
• Develop and oversee on-page optimization guidelines (meta data, headers, internal linking, content structure) across product, category, and brand pages, ensuring consistent implementation site-wide
• Optimize the product catalogue for search - product titles, descriptions, filters, and category structure to improve discoverability for both wholesale buyers and retail customers
• Partner with content creators, and monitor link-building and digital PR strategies to strengthen domain authority
• Build, execute, and monitor link-building and digital PR strategies to strengthen domain authority
• Own SEO performance reporting - rankings, organic traffic, conversions, and revenue impact - using Google Analytics, Google Search Console, SEMrush, Ahrefs or similar tools, translating data into clear recommendations for stakeholders and leadership
• Monitor algorithm updates and industry trends, proactively adjusting strategy and flagging risks or opportunities
• Manage local SEO initiatives (Google Business Profile, citations, reviews) where relevant to the business
• Mentor and provide guidance to junior SEO or marketing team members as needed

Benefits

• Package & Remuneration: R240KCTC - R300KCTC