[Hiring] Search Engine Marketing Specialist @ParkWest Creative Solutions

Role Description

We are looking for a Search Engine Marketing Specialist to manage all pay-per-click (PPC) marketing activities. A Search Engine Marketing Specialist or a Paid Search Specialist (Google Adwords) is responsible for generating profits for clients and the agency, with the objective of growing and scaling the client’s paid media account(s) while driving equal or lower costs per customer acquisition.

• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to: Google AdWords, Bing, Yahoo Gemini, Apple Search, etc.
• Conduct thorough brand and website audits to understand clients’ key value propositions, core products, and brand aesthetics, identifying opportunities to market them effectively.
• Ensure CRO basics are in place.
• Manage between 5-15 paid search accounts on behalf of clients, with aggregate monthly spends ranging between $1,000 - $500,000.
• Utilize Google Analytics to develop insights and action items intended to increase clients’ revenues.
• Stay informed with Paid Search industry best practices, new trends, technologies, and platform updates (e.g., AdWords, Bing, etc.).
• Monitor purchased media to ensure advertisements appear as planned across high-quality publisher sites.
• Compile daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate them to clients.
• Prepare advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
• Develop advertisement copy for paid media campaigns to generate action, interest, and engagement from the targeted audience.
• Continuously monitor, identify, and improve all three components of the AdWords quality Score: Ad Relevance, Expected CTR, and Landing Page Experience.
• Assure keyword targets, landing page content, and text ad copy are aligned and optimized.
• Prepare design assets for Google Display Network campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on raw images.
• Assure conversion tracking is QA’ed within AdWords to track all pertinent events within the sales funnel.
• Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more.
• Create and implement campaign A/B test experiments to identify optimal campaign settings.
• Complete all administrative tasks such as Timesheets and Weekly Wins.
• Record all client-facing tasks and deliverables in internal project management software (Wrike).
• Implement and maintain the Alpha Beta campaign structure to ensure ad spend is focused on top-performing keywords while Beta campaigns uncover new top-performing keywords.

Qualifications

• Proven experience as a PPC Manager or Digital Marketing Specialist.
• Google AdWords Advanced Search Certification, ideal, unless consistent proven methods of a minimum 4-1 ROAS.
• An eye for detail and a mind for analytics.
• Balance of technical and interpersonal skills.
• An eagerness to learn and explore in a constantly evolving field.

Requirements

• A comprehensive understanding of the Google AdWords ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives.
• 3+ years of related work in media planning, buying, and/or analysis with budgets exceeding $300k annually.
• Strong understanding of Google Analytics and eCommerce view.
• Proficiency in Microsoft Office Suite and Google Drive.
• Analyzed and reported on digital media accounts and campaign trends.
• Proven track record of retaining paid media accounts in previous experience.
• Success in growing and scaling Paid Search campaign budgets in previous experience.
• Experience utilizing heatmapping tools (such as HotJar, CrazyEgg, etc.) to improve user experience and efficiency a Plus.
• Strong work ethic and demonstrated problem-solving capabilities in a client-facing role.
• Professional and respectful demeanor towards internal and external business partners.
• Effective time management in a professional setting.
• Ability to collaborate effectively in a team environment.
• Integrity and optimism, regardless of the situation.
• Use information, data, and resources to proactively identify and solve problems.
• Bachelor’s degree or equivalent preferred.

Benefits

• Comprehensive health benefits.
• Flexible working hours.
• Opportunities for professional development.
• Collaborative work environment.