[Hiring] Search Engine Marketing (SEM) Manager @Publicis Groupe Holdings B.V

Role Description

• Create, execute, and manage paid search strategies.
• Communicate with clients, attend meetings, and present to clients on a regular basis.
• Translate clients’ marketing goals into successful paid search strategies, while managing client expectations.
• Educate the paid search team and clients on SEM best practices and strategies.
• Train and mentor new hires and junior team members, providing guidance on SEM best practices and campaign management.
• Provide day-to-day supervision of client paid search and analytics programs, including strategic direction, recommendations, and performance management.
• Provide strategic direction on specific initiatives, identifying key messages or value propositions, as well as the best means to communicate them.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaign strategies, including bid optimization, landing page optimization, and search remarketing.
• Create paid search reports, analyzing campaign performance and providing strategic recommendations for continual improvement.
• Contribute to paid search and analytics new business pitches.
• Stay current on emerging trends and act as a thought leader, keeping the team updated on industry changes and best practices.

Qualifications

• 3–5 years of Search Engine Marketing (SEM) experience, preferably in an agency environment.
• Strong technical SEM background with a proven track record in paid search engine optimization.
• Strong background working with the following SEM tools: Google Ads, Google Analytics, Search Ads 360, Microsoft Ads, and more.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Strong leadership, organizational, and project management skills, with the ability to identify growth opportunities.
• Keen eye for detail and excellent organizational skills.
• Knowledge of web development and JavaScript is an asset.
• Ideally, a university degree in a Marketing or Management-related field.

Requirements

• Salary range for this position is $70,000-$85,000 per year.
• Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications.

Benefits

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year.
• Extended long weekends throughout the year with an additional day off each long weekend.
• Wellness & Tech benefits to support what’s most important to you.
• Birthday leave.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance.
• Local and Global Mobility within the Publicis Groupe network.