[Hiring] Search Analyst @Publicis Groupe Holdings B.V

Role Description

Publicis Global Delivery is looking for a Search Analyst who will lead digital campaigns for the assigned advertisers. Responsibilities include:

• Setup search campaigns within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor the health of campaigns and ongoing optimization efforts to meet campaign objectives.
• Daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and client objectives.
• Ensure the quality of deliverables and campaign setup within the search media platforms.
• Proactively make suggestions and troubleshoot issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that may arise within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
• Assist in Search and Digital media training sessions and complete required certification and updates.
• Connect daily with the global account team over email, IM, and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to the client.
• Formulate campaign strategy, research keywords, create structures & potential marketing channels, analyze competitors, and test.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing sources.
• Generate powerful insights that add value to campaign performance and focus on better results.

Qualifications

• Intermediate search media campaign management/optimization knowledge.
• Good communication skills.
• Result-oriented skills.
• Attention to detail skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one search media platform with a good understanding of the overall media landscape (Google ads, Bing ads, SA360, and other Paid Search Platforms such as Apple and Amazon).
• Intermediate Excel knowledge.

Requirements

• Good to have strong knowledge in one of the following fields:
• Media planning
• Media buying
• Keywords strategy
• Paid Search tools: Google/Bing Editor