[Hiring] Salesforce Marketing Cloud Senior Analyst @Accenture

Role Description

As part of the team, you will drive the following:

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce.
• Experience supporting projects on developing business case for campaign strategies, technology solutions.
• Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements.
• Document client requirements, understand their business goals, target audience, and help achieve marketing objectives.
• Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Well versed with end-to-end marketing processes and campaign life cycle.
• Monitoring trends, analyzing data, to optimize marketing campaigns.

Qualifications

• Overall experience of 2+ years in understanding marketing campaigns.
• At least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/Data Cloud/Personalization/Pardot/Salesforce Loyalty implementation.
• MBA from a tier 1 or 2 college.
• Preferably certified in SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty.
• Experience with CRM, marketing software, channel integration, real-time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Ability to establish and build on working relationships effectively.

Requirements

• Knowledge/Experience of SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty.
• Good consulting and techno-functional experience is preferred.
• Experience in working with middle to senior management levels within existing organization/client organizations.
• Excellent oral and written communication skills.
• Strong analytical skills and the ability to drive results-oriented decisions.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and/or experience in client-facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast-paced and unstructured environment.

Company Description

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.

• Combining unmatched experience and specialized skills across more than 40 industries and all business functions.
• Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.
• With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.